Tag Archives | Caxton publishers

JOY! Magazine, Caxton publishers and Slimbetti adverts

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Posted 07 May 2012

What is the responsibility of editors, production managers and owners of magazines with regard to accepting advertising for unsubstantiated or scam products? The majority of magazines are members of representative groups that are co-signatories to the Advertising Standards Authority (ASA) code and are expected to comply with the ASA code.

Slimbetti has managed to re-advertise in Caxton magazines after asserting that the ASA had accepted their claims (a blatant lie) after Caxton had initially refused further advertising following an earlier ASA ruling. Caxton publishers include magazines such as People, Vrouekeur, Rooi Rose, Essentials, Your family, etc. A letter (similar to the one at the end of this post) had them accept that they had erred and would discontinue further advertisements (except for those too late to stop).

A similar letter to the Christian magazine, JOY!  (NOT a Caxton magazine), has resulted in a similar response from Read the rest

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