Posted: 06 June 2011
Contrary to Dr Beverley Summers' opinion, Professor Jooste confirms that Slim Coffee does not cause weight loss
This ASA ruling is interesting for a number of reasons:
Nearly three years after first complaining to the ASA about Slim Coffee, Professor Jooste (who is Interim Director of Nutritional Intervention Research, Medical Research Council) confirms that the studies in support of Slim Coffee are deficient.
1. This product was substantiated by Dr Beverley Summers, a pharmacist with a PhD. This despite the fact that The European Food Safety Authority declared that there is zero proof of the main ingredient’s supposed weight loss benefits…
2. This is the fourth Homemark product that Dr Summers has substantiated which has been ruled against by the ASA. Some rulings followed appeals. Many of these Homemark products have been rejected and banned by the USA Federal and Trade Commission … Read the rest