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Interactive Advertising Bureau (IAB) South Africa to join ASA as core member

Posted 21 November 2016

Readers may be aware that the Advertising Standards Authority is in trouble. They have instituted a Business Rescue plan. This has resulted from among other, legal action by Herbex, Antagolin, USN, Homemark and others, challenging the ASA’s jurisdiction in the High Court. The ASA have also applied to the National Consumer Commission for accreditation as the ombudsman over all advertising.

It is therefore very interesting that “IAB SA resolved at its AGM on 26 October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA), a move which the IAB Board believes will bolster the self-regulatory framework established by the advertising industry 48 years ago and bring much-needed digital best practice and know-how to the ASA”.

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