UK ASA Ruling: Biomedical Laboratories – Lipo Contour garment

A complaint was laid with the UK ASA for a leaflet that promoted the Lipo Contour garment. Text stated “The non surgical option to Cellulite reduction! Lipo Contour, helps remodel your figure safely and effectively, with long lasting results, without the stress of dieting. Clinically proven, Lipo Contour has been developed from more than 20 years clinical practice and experience in the field of liposuction and liposculpture."

How did the UK ASA rule?

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