Bio-Life Inositol Lecithin

Posted 08 August 2013

A consumer lodged a complaint with the ASA against Biolife for a print advertisement promoting one of their products, “Inositol”, which appeared in the in the Cape Times newspaper. The advertising is headed “Can one reduce Cholesterol via the natural route?” and features an image of the Inositol product, with the claims, among other, “Helps with Cholesterol, Memory and Hair Growth”. The complainant submitted that the advertising requires substantiation for his own research on Web MD shows “insufficient evidence” (or no evidence) for the claims being made. 

The ASA asked Bio-Life to submit sufficient evidence to support their claims, and when could not, ruled against the claims. In other words, if you are going to make a claim, you require proof that the claims are true. 

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