Tag Archives | ASA Ruling

Solal’s “Naturally Sweet” claims, dismissed again by ASA.

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Posted 23 September 2011

In this long-running saga, following the Sugar Association's complaint to the ASA that Solal's claims in its  advertisements for its “Naturally Sweet” and “Stevia Sweet” products were misleading, Solal again appealed the ASA's decision in favour of the Sugar Association. The ASA has ruled against Solal's new appeal. 

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ASA ruling: Slimbetti Fibre Slim

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Posted 07 September 2011

From the same scam artists (Jasmine and Christopher Grindlay) who brought you Hoodia Slender Gel, Slender Max. As soon as the ASA rules against their products, they relaunch them under new branding. Has the ASA bared it’s teeth? Will they believe Allison Vienings (“the expert”), who has “substantiated” a number of other products that I regard as scam products?

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ASA Ruling: Slimbetti Thermo Advance

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Posted: 07 September 2011

From the same scam artists (Jasmine and Christopher Grindlay) who brought you Hoodia Slender Gel, Slender Max. As soon as the ASA rules against their products, they relaunch them under new branding. Has the ASA bared it’s teeth? Will they believe Allison Vienings (“the expert”), who has “substantiated” a number of other products that I regard as scam products?

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Biogen Andrenal Boost nonsense

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Posted 12th August 2011

There are a number of companies selling products that claim to treat “adrenal fatigue”. I have previously highlighted on CamCheck the nonsense claims of Solal for their product for “adrenal fatigue”, called “Burnout“. 

A consumer laid a complaint with the ASA against a similar product being made by USN. USN simply withdrew their claims rather than try to defend them. Indeed, USN makes a number of products with claims which could only be described as baloney. Oxygen-enriched water is probably the worst culprit although many of their products come close to this one.

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DNA Diet – Does it work?

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Posted 28 June 2011

 DNA determines all your physical characteristics such as the colour of your eyes, hair and skin. Two strands of DNA are coiled together inside cells. These two strands contain 46 chromosomes and the result is the human genome – or a unique set of genes that make up each individual. But can we take samples of your DNA, select a sample of the genes and work out a special diet which would help you lose weight?

Wow, would that not be wonderful!

The short answer is no, or at least, not yet. 


However a “DNA diet” has been constructed and marketed on this very basis. Is there enough evidence that the selection of genes accurately predicts whether a diet constructed around the results works? I argued to the ASA that although there is good science behind the assessment of genes, at present few genes are definitive
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Glomail Perfect Steps shoes: No, not perfect.

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Glomail has been flighting an infomercial on TV. 

The 10 minute infomercial opens with “Do you want to get in shape fast? Do you want to lose weight? How about burn calories, reduce cellulite and improve your circulation all at the same time? …” and promotes the respondent’s “Perfect Steps” shoes as “the new way to lose weight and get in shape fast, without ever stepping into the gym”. It also features testimonials of people losing weight by simply wearing these shoes.

Emphasis is repeatedly placed on the fact that there is no dieting, or exercise routine required, and that the shoes result in weight loss, centimetre loss (presented as “lose inches”), burning calories, improving circulation, alleviating pain in one’s knees and back, and improving posture.

These claims seem nonsensical, and as Glomail has previously abused consumers with the selling of many dubious weight loss products, a complaint was laid … Read the rest

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Biomix Slimming Solution – No proof!

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Posted 20 June 2011

 A consumer complaint was laid against advertising appearing on the Biomix website website http://www.slimmingsolution.co.za as well as on its product packaging. The advertising promotes the product as, inter alia, “all natural multifunctional weight loss supplements”.

The respective formulations are called “Slimming SOLUTIONS PLUS” (for the liquid formulation), and “Slimming SOLUTION CAPS” (for the capsule formulation).  In essence the complaint was that the claims regarding the product’s ability to facilitate weight loss and the implied efficacy of hoodia as an ingredient in the product are misleading and unsubstantiated. In subsequent correspondence, it was argued that Sliming Solution Plus product was tested for the presence of the claimed Hoodia, and none was detected. The ASA investigated.

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Homemark Slim Coffee – ASA arbitration ruling

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Posted: 06 June 2011

Contrary to Dr Beverley Summers' opinion, Professor Jooste confirms that Slim Coffee does not cause weight loss 

This ASA ruling is interesting for a number of reasons:  

Nearly three years after first complaining to the ASA about Slim Coffee, Professor Jooste (who is Interim Director of Nutritional Intervention Research, Medical Research Council) confirms that the studies in support of Slim Coffee are deficient. 

1. This product was substantiated by Dr Beverley Summers, a pharmacist with a PhD. This despite the fact that The European Food Safety Authority declared that there is zero proof of the main ingredient’s supposed weight loss benefits…  

2. This is the fourth Homemark product that Dr Summers has substantiated which has been ruled against by the ASA. Some rulings followed appeals. Many of these Homemark products have been rejected and banned by the USA Federal and Trade Commission Read the rest

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Bet-Trim ASA breach ruling

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"In Be-Trim / L De Weerdt / 8660 (24 May 2007), the Directorate ruled that the advertisement claiming, inter alia, “20 Kilos in 3 Weke!!” (20 Kilos in 3 Weeks) and having several personal references of people losing weight as a result of using this product, had to be withdrawn because the respondent did not submit substantiation for the relevant claims."

Complaint: "The respondent is clearly flagrantly ignoring the ASA’s regulations and rulings. Despite knowing full well about the requirements in the Code, the respondent is simply carrying on advertising more such products."

Respondent: " The respondent ends with an emotional appeal, explaining that it is not a big company, yet it is providing income for 6 families and if it cannot advertise its products these families will not have an income."

(Note: The owner, Johan Brittz lives in the very expensive area of Llandudno)

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ASA ruling: TAC vs Christ Embassy Church

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This is a significant ruling.

If rules in favour of the TAC argument against the Christ Embassy Church. The Christ Embassy Church appealed against the ruling of the ASA in favour of the TAC. The Church's advert claimed among other, that the Church could heal believers, from among other, heart disease and AIDS. 

It also addresses an issue that Solal have been arguing: that the ASA cannot use or implement Appendix F. 

Judge King clearly completely disagrees with their assertion: "We have concluded that the Code is clear as supplemented by Appendix F". 

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