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Marketing Code Authority (MCA) Code of Marketing for Health products

Posted 21 January 2019

With respect to the advertising and promotion of health products in South Africa, the Marketing Code Authority (MCA) Code of Marketing for Health products is very specific with respect to such “natural” claims. These requirements were implemented with the 2018 Code update:

“5.7.4.6         Natural Ingredients

5.7.4.6.1        ‘Natural’ used in the context of ‘Natural Ingredient’  means essentially ingredients provided by nature, not the work of man or interfered with by man.

5.7.4.6.2        It shall be misleading to use the term ‘natural’ to describe ingredients that employ chemicals to change their composition or comprise the products of new technologies, including additives and flavourings that are the product of the chemical industry or extracted by chemical processes.

5.7.4.6.3        Advertising and/or promotional material shall not suggest that the safety, quality or efficacy of a Health Product is due to the fact that it is natural.

5.7.4.6.4        Advertising and/or Read the rest

New South African Advertising Regulatory Board replaces ASA

Posted 14 November 2018

Readers will be aware that the Advertising Standards Authority of South Africa (ASA) is no more and is being liquidated.

Gail Schimmel, a lawyer, and the individual who tried to rescue the ASA, has launched a new advertising body. Known as the Advertising Regulatory Board, their intention is to replace the ASA and utilise the same codes and regulations that the previous ASA utilised. In a recent interview on Cape Talk / 702, she made the point that the code and regulations were not owned by the ASA but were localised and based on international standards and codes.

The new board, ARB, states on their website:
“The original core members of the ASA – the Marketing Association of South Africa (MASA), the Association for Communication and Advertising (ACA) and the Internet Advertising Bureau (IAB) – all became founding members of the Advertising Regulatory Board Read the rest