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Homemark Milex Jump Start Juicer – ARB ruling

Posted 10 May 2022

This product claims in a Carte Blanche advert that it would allow users to “Lose the weight you’ve always wanted to lose, in only seven short days, without ever stepping foot in a gym …” It adds that this “… Jump Start seven-day programme is super-fast weight loss to flush out stored toxins, and once you remove these toxins the fat is released from your body in a quick, yet safe manner”. It also features the following “Before” and “After” photos of people purported to have lost weight using this programme.

The Complainant submitted that there is insufficient evidence to support reliance on juice- based diets, that research from trusted sources have linked liquid diets to an increased risk of eating disorders and health complications, and that people should only undertake liquid based diets under close medical supervision.

The Complainant added that there was no evidence … Read the rest

Evidence for claims in weight-loss ads is slimmer than you’ll be

Posted 05 July 2021

Was Pinterest right to ban advertising for diet products on its platform?

Wendy Knowler TimesLive 04 July 2021

Pinterest has banned all weight loss ads on its platform, as part of its policy not to support body shaming advertising.

It will no longer allow ads containing testimonials about losing weight, references to body mass indexes, or those that “idealise or denigrate” certain body types.

The company is the first major tech platform to prohibit weight loss ads.

Apparently the US National Eating Disorders Association (NEDA) advised Pinterest on the policy change.

“NEDA is encouraged by this necessary step in prioritising the mental health and wellbeing of Pinners, especially those affected by diet culture, body shaming and eating disorders,” said Elizabeth Thompson, interim CEO for the association, in the release.

“We are hopeful this global policy will encourage other organisations and companies to reflect on potentially harmful

Read the rest

Nivea Luminous 630 – ARB Ruling

Posted 24 June 2021

A consumer complaint was laid with the Advertising Regulatory Bureau against the advertising of Nivea “Perfect & Radiant Luminous630 Anti Dark Marks Serum”.

The complainant submitted that he contacted Nivea and asked for evidence of these “extraordinary” claims. Nivea was unwilling to provide any evidence, citing reasons of confidentiality, but assured him that “… the study was conducted in compliance with the necessary international and local standards applicable”.

The complainant therefore turned to the ARB arguing that without evidence, the claims cannot be justified.

Nivea supplied evidence.

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Decision of the Advertising Regulatory Board

Complainant: Dr Harris Steinman
Advertiser: Beiersdorf Consumer Products (Pty) Ltd
Consumer/Competitor :Consumer
File reference: 1472 – Nivea Luminous 630 – Dr Harris Steinman
Outcome: Dismissed

Date: 24 June 2021

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against advertising promoting the Advertiser’s … Read the rest

Homemark  Anti-Anxiety  Weighted  Blanket – ARB Ruling

Posted 09 February 2021

A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.

Here is the ARB ruling

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093  –  Homemark  Anti-Anxiety  Weighted  Blanket  – Dr Harris Steinman

Outcome: Upheld

Date: 15 January 2021

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest

New advertising authority takes firm stand against quackery

Posted 14 December 2020

By 

Board says it will rule even on advertising claims by companies that are not members

The Advertising Regulatory Board (ARB) has made it clear that it will rule against companies that make unproven medical claims, even if those companies are not members of the ARB.

ARB is a self-regulating authority, and its members join it voluntarily. There has been an ongoing debate dating back to the ARB’s predecessor, the Advertising Standards Authority (ASA), as to whether it can make rulings about the adverts of non-members.

The ARB replaced the Advertising Standards Authority (ASA) after the latter went into liquidation in 2018.

The ARB has in recent months ruled that members should remove advertisements by three companies claiming the medical efficacy of their products. All three advertisements were broadcast on M-Net during the evening. M-Net is a member of the Read the rest

Sédatif PC – does it work?

Posted 10 December 2020

A complaint was laid with the ARB (Advertising Regulatory Board) objecting to the claims that this product is effective for stress, anxiety and minor sleep disorders. The complainant noted that stress and insomnia are disabling conditions, which means consumers would expect a product making these types of claims to be supported by objective evidence.

Furthermore, the principle of homeopathic medicine manufacture, is to dilute the primary ingredient (which in itself has no evidence of treating these conditions), to a point where the product contains no residual molecules of its original respective ingredients. Imagine diluting panado to a point where there is not a single molecule of panado left in the tablet, and then claiming it will alleviate your headache.

In other words, according to my argument, this product is no better than simply drinking a teaspoon of tap water. If you have stress, anxiety and minor Read the rest

Homemark Detox Tea: ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1048 – Homemark Detox Tea – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its Remedy Health “Detox Tea”. According to the Complainant, this commercial flighted on M-Net at 22:11 on 23 September 2020, and an extended version thereof is available at https://www.youtube.com/watch?v=NPGnERvZ2Ho.

Description of the Advertising

The television commercial opens with a grey colour tone, showing several people looking tired, irritable, struggling to fit in their pants, rubbing their stomachs and appearing generally lethargic. During these scenes, the voice-over states “Not interested in life anymore? We’re just not full Read the rest

Homemark Remedy Health Detox Foot Patches: ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1085 – Homemark Remedy Health Detox Foot Patches – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s website advertising promoting its “Remedy Health Detox Foot Patches”. The relevant advertising is accessible via https://homemark.co.za/collections/remedy-health/products/remedy-health-detox-foot-patches.

Description of the Advertising

The advertising notes, inter alia, that “The Remedy Health Detox Pads are used on the feet according to the Chinese tradition of foot reflexology. Detox patches are said to stimulate nerve endings on the bottom of your feet and improving energy flow and resolve circulation to problem areas of the body, clearing toxins build-up and Read the rest

Homemark Aragan Secret Nail Treatment : ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1075 – Homemark Aragan Secret Nail Treatment  – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its “Aragan Secret Nail Treatment” product. The Complainant saw the commercial on M-Net at 21:10 on 23 September 2020.

Description of the Advertising

The commercial opens with various images of severely damaged and discoloured fingernails and toenails, while the voice-over states:

Ingrown, thick, flaky, brittle, what a nightmare or worse, of embarrassing deformed nails destroying your sanity. Morocco’s best kept secret; Aragan Secret Nail Treatment, is your answer to beautiful and moisturised nails. The legendary Read the rest

Marketing Code Authority (MCA) Code of Marketing for Health products

Posted 21 January 2019

With respect to the advertising and promotion of health products in South Africa, the Marketing Code Authority (MCA) Code of Marketing for Health products is very specific with respect to such “natural” claims. These requirements were implemented with the 2018 Code update:

“5.7.4.6         Natural Ingredients

5.7.4.6.1        ‘Natural’ used in the context of ‘Natural Ingredient’  means essentially ingredients provided by nature, not the work of man or interfered with by man.

5.7.4.6.2        It shall be misleading to use the term ‘natural’ to describe ingredients that employ chemicals to change their composition or comprise the products of new technologies, including additives and flavourings that are the product of the chemical industry or extracted by chemical processes.

5.7.4.6.3        Advertising and/or promotional material shall not suggest that the safety, quality or efficacy of a Health Product is due to the fact that it is natural.

5.7.4.6.4        Advertising and/or Read the rest