Posted 07 December 2020
- SA’s advertising regulator has banned ads from Homemark for a detox tea, a nail treatment and foot patches.
- The retailer refused to give information substantiating claims made in its ads.
- For more articles, go to www.BusinessInsider.co.za.
South Africa’s advertising regulator has banned ads for three products from Homemark, after the retailer did not substantiate claims about their benefits made in these ads.
The Advertising Regulatory Board (ARB) considered complaints from a medical doctor, Dr Harris Steinman, about advertising claims Homemark made about its Remedy Health Detox Tea, Aragan Secret Nail Treatment and Remedy Health Detox Foot Patches.
In one of the ads, which features women in bikinis, Homemark claims that its detox tea left people “feeling more energised, more positive, and better than they have for years”.
The ARB called on Homemark to support claims that the