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Patrick Holford’s Appetstop – ASA complaint

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Posted: 23 June 2012 

A consumer lodged a consumer complaint against an Internet advertisement promoting its Patrick Holford’s Appetstop product. The advertisement claims that this product “… provides a combination of herbal ingredients and nutrients that may help to assist in reducing appetite and sugar cravings”. The advertisement also positions the product as beneficial for “Appetite control and healthy weight loss”. Patrick Holford “undertook to remove the claims disputed due to, inter alia, the fact that the product branding and positioning is about to be aligned with the international strategy.” Yep, another way of saying, “drat, I have no proof!”

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