Anti-aging claims:

Posted 03 March 2017

The Fountain of Youth is Still Only a Legend

by Harriet Hall, M.D.

The Spanish explorer Ponce de León wasn’t really looking for the Fountain of Youth when he trekked through Florida. That’s only a legend that wasn’t attached to his name until after his death. The idea of anti-aging remedies dates back to at least 3500 BCE, and the hope is alive and well today. Who wouldn’t like to turn back the clock and regain their lost youth? Who wouldn’t want to ward off death?

Longevity clinics have proliferated in recent years. They offer everything from “age optimization services” to “aesthetic facial rejuvenation,” from “youth maintenance” to “hormone optimization,” from supplements to stem cells. The claims they make are not grounded in science; they are misleading and sometimes even illegal. Jerry Mixon, M.D., of the Longevity Medical Clinic in Washington State, was disciplined for improperly … Read the rest

Is Solal’s resveratrol dangering your health?

Posted 26 July 2013

Readers are aware that Solal’s central meme is “anti-aging” (The Anti-Aging Pill (R)), and the primary ingredient is resveratrol. The head pharmacist of Solal, Brent Murphy, argues that anti-aging effects of resveratrol in earthworms and flies can be extrapolated to humans. I have pointed out that there is insufficient evidence to suggest or even allow humans to ingest this ingredient, and in particular, warned that little is know about the safety of resveratrol especially ssince preliminary studies in animals point to a hormetic effect. (

A study published this week, concludes that “[I]n older men, a natural antioxidant compound found in red grapes and other plants – called resveratrol – blocks many of the cardiovascular benefits of exercise. This is the surprising result from a research project from the University of Copenhagen published today in The Journal of Physiology. The research unusually suggests that Read the rest

Solal has bitter pill to swallow as ASA rules on anti-ageing claims

Posted 28 November 2012

By Wendy Knowler

The Star November 28 2012 at 09:00am

The Advertising Standards Authority (ASA) has ordered Solal Technologies, a South African company professing to be “leaders in anti-ageing, integrative and preventative medicine”, to stop making misleading claims about several of its key products.

In hearings held earlier this month, the ASA found the company had failed to provide adequate substantiation for some of its claims.

In the case of Solal’s Anti-Aging Pill, the company has been ordered to stop using the name of the product, as it was unable, in the Directorate’s view, to provide evidence to back up the expectation that the name creates in consumers’ minds.

Read the rest

Solal Anti-Aging Pill – ASA ruling – No evidence

Posted 19 November 2012

A consumer laid a complaint with the ASA against the claims for this product. A number of claims were made, and in particular, that this product (The Anti-Aging Pill), can have an impact on aging. A previous deconstruction on CamCheck of this product, showed that the claims were extrapolated from worms, rats, mice and not based on human studies. The ASA evaluated the evidence supplied by Solal and found that the evidence was insufficient to substantiate the claims.

This ruling is particularly important for:

  1. Solal have used ad hominem attacks on the complainant (An ad hominem (Latin for “to the man”), short for argumentum ad hominem, is an argument made personally against an opponent, instead of against the opponent’s argument.[1])
  2. In this ruling, the ASA (non-scientifically trained) were able to discern that the evidence that Solal put forward (scientifically trained) were non supported by
Read the rest

Is an “anti-aging pill” possible? Unlikely!

Posted 10 October 2011

Solal is selling an “anti-aging pill” containing among other, resveratrol. In a deconstru ction on this blog, the invalidity of the anti-aging claims was embarrassingly highlighted, showing that the research was conducted on, among other, worms, and extrapolated to humans. 

This did not appear to embarrass Solal for they continue to market this product – although with alteration of some of the claims (but still continue to claim “Research in animals on a high-calorie diet shows that resveratrol can increase lifespan and improve other factors associated with a longer life”).

Now here is where it becomes more interesting: resveratrol works through a “chemical” called sirtuin.

In a new development, it appears that sirtuin/resveratrol may not even be working in animal/insect models either:

“Claims that boosting levels of sirtuin enzymes can combat age-related diseases have suffered a blow. David Gems at University College London discovered Read the rest

Is an “anti-aging pill” possible?

Posted 18 April 2011

A principle in scientific research and science writing is to always go back to the primary source documents as far as possible. Ideally one would want to be able to double-check actual data from studies — but most of the time we have to be content with the published versions of the research. Here’s an example of how not going back to the original publication, and relying on a secondary source (a university newspaper) led to a mistake which has then been used in making false claims for a product.

Solal have been marketing an “anti-aging pill” which they claim/infer, among other, can slow down human ageing and extend the human lifespan.

Their website — which is no longer accessible since this blog was first published  (  showed the graphic above which asks “Is an anti-aging pill possible?” Text that implies this is factual … Read the rest