Posted 12 july 2011
It has come to my attention that I do not have this ASA ruling, dated 30 August 2010, on CamCheck.
Apologies to readers who were searching for this ruling.
A consumer laid a complaint with the ASA against an advertisement headed “Interesting facts about your health”, that states, inter alia,“FACT 1: The eye damage that causes vision loss in old age, actually starts in early adulthood, or even younger”. The copy further states, “Everyday sunlight exposure causes a type of damage to the eyes known as macular degeneration. This damage accumulates over time and ultimately results in reduced vision and possibly even blindness in old age (known as ARMD: Age Related Macular Degeneration). This damage begins at a young age, even in childhood, but only manifests with reduced vision in old age. To protect your eyes, adults and children should wear UV-protective sunglasses outdoors during sunny … Read the rest