Swainston’s / Simillimum take a hard knock

Posted 13 December 2013

Dr. Francesca L.N. Swainston is a homeopath based in Cape Town. She has for a number of years advertised a number of health products on her website as well in the print media (in particular, Simillimum-for weight loss). Despite numerous ASA rulings, she simply ignored the requirements to furnish proof for the claims being made, and continued to mislead consumers.

A consumer activist, Kevin Charleston, reported her conduct to the Allied Health Professions Council of South Africa (AHPCSA), the regulatory body of among other, homeopaths.


Charleston wrote: “According to the AHPCSA website, Dr Swainston is registered as a Homeopath and not as a Naturopath or Phytotherapist.   Dr Swainston is selling herbal compounds (not potentised, not homeopathic) and remedies from her website.  Dr Swainston is advertising these products in many national and regional publications.  In the advertisements, and on the website, Dr. Swainston is making Read the rest

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