StemEnhance: ASA Appeal ruling

Posted 21 September 2009

Professor Carr appealed the previous ASA ruling in favour of StemEnhance. In 2009, the ASA were not as rigorous with confirming whether an individual was a credible expert. Ms Viviane Ponte substantiated this product. It is my contention that she either lied or is incompetent for there is simply not a single study conducted on humans that confirms the claims for this product.

Stemenhance / J Carr / 12708 (ASC)
Ruling of the : Advertising Standards Committee

In the matter between:
Prof. Johnathan Carr    Complainant(s)/Appellant(s)
Stemtech Africa (Pty) Ltd    Respondent

21 Sep 2009

At the meeting of the Advertising Standards Committee (“the Committee”) held on Tuesday, 25 August 2009, the Committee considered an appeal against the Advertising Standards Directorate (“the Directorate”) ruling of 7 April 2009.

Professor Carr (the Appellant) lodged a consumer complaint against a Stemtech brochure promoting Stemenhance, which, inter alia, contained
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