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Sports nutrition: spoiled by ‘wrong and immoral’ marketing

Posted 09 May 2018

This article, published in NutraIngredients.com, makes the point that “critics argue the [sports supplement] industry is still undermined by some of its practitioners peddling false advertising”.

“The British Dietetic Association (BDA) says that marketing across the industry is ‘wrong and immoral’ and
thousands of people are using protein powders as a ‘substitute not a supplement’.”

Quoting Graeme Close, professor of sports nutrition, John Moores University, pointed to “companies marketing ‘fat burners and testosterone boosters’ as particularly problematic, saying that the claims of purported health benefits were based on thin evidence”. “Some of the advertising by some of these companies is wrong and immoral,” he added.

“You will see some ridiculous claims that you can move from out of shape and overweight in four weeks by taking a pill,” he added.”

As readers of CamCheck will be aware, Dr Harris Steinman is being sued by USN Read the rest

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