Sports nutrition growth spoiled by ‘wrong and immoral’ marketing

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Posted 28 June 2017

Readers will be aware of the number of ASA rulings against USN and Biogen products making claims of being able to “boost testosterone”. Readers will also be aware of USN laying a charge of defamation against Dr Harris Steinman, who pointed out, among other, the falseness of these claims.

In this article titled “Sports nutrition growth spoiled by ‘wrong and immoral’ marketing” published in NutraIngredients.com, the following points are made:

Speaking to Nutralngredients, Graeme Close, professor of sports nutrition, John Moores University, said: “There are some great companies out there who understand the rules and regulations and abide by them and do give some good information out.” But the said the industry was being undermined by “the smaller brands or the less reputable ones trying to bring something what they think is unique and new to market”.

He pointed to companies marketing “fat burners and testosterone boosters” as particularly problematic, saying that the claims of purported health benefits were based on thin evidence. “Some of the advertising  by some of these companies  is wrong and immoral,”  he added.

Exactly!

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