Herbex Health slated for ‘body shaming’ ad

Posted 10 April 2018

We missed this story in Times Live, written by Nivashni Nair and published on 26 January 2018. 

A screenshot from a Herbex advert which has drawn fire for body shaming.

A screenshot from a Herbex advert which has drawn fire for body shaming. 
Image: Herbex Health SA via Facebook

Herbex Health South Africa has become the latest advertiser to irk consumers.

The weight loss supplements distributor has drawn the ire of hundreds of social media users for “body shaming” in its new advertisement.

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ASA not mandated to comment on ‘complementary medicine’: Herbex

Posted 08 April 2018

Herbex has responded to the recent ASA ruling by issuing a media statement.

This post is in 3 parts:

1. A Times Live article reflecting on Herbex’s media statement

2. Herbex’s media release

3. Comment on the release

ASA not mandated to comment on ‘complementary medicine’: Herbex

06 April 2018 – 17:53 By Nico Gous 
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Herbex weight-loss claims are unsubstantiated

Posted 06 April 2018

From Business Day

Herbex weight-loss claims are unsubstantiated, says ASA

 05 April 2018 – Nico Gous

The Advertising Standards Authority (ASA) has found that weight-loss claims made by Herbex in its TV commercials are unsubstantiated. [Refers to this ASA Ruling]

Consumer activist Dr Harris Steinman complained about a Herbex commercial for its product Fat Attack. Dis-chem‚ Clicks and Spar are some of the stores that sell Herbex products.

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ASA bans misrepresentative Herbex ad

Posted 05 April 2018

From EWN Eyewitness News

The Advertising Standards Authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.


JOHANNESBURG – Herbex finds itself in a tight situation after the Advertising Standards Authority (ASA) banned one of its ads for misrepresenting the weight loss efficacy of its “fat attack” product. [Refers to this ASA ruling]

The authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.

He claims Herbex’s fat attack TV ad is not substantiated by any objective evidence and that the testimony by one of the featured persons does not represent the majority of users of the product.

The authority’s CEO Gail Schimmel said: “We got a new complaint against a testimonial advertisement of Herbex where a woman claims to have Read the rest

Herbex: Ad for a popular SA diet product has been banned

Posted 05 April 2018

Helena Wasserman , Business Insider SA
Apr 03, 2018, 05:12 PM
  • Claims made by Herbex in a television commercial for its slimming products have been contested.
  • The Advertising Standards Authority said in a ruling it had no choice but to find that these claims were unsubstantiated.

Claims made by Herbex for its slimming products are unsubstantiated, and the company’s television commercials have been banned by the Advertising Standards Authority (ASA) of South Africa.

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Herbex Fat Attack – ASA ruling

Posted 4 April 2018

This ASA ruling shows up exactly the mindset of Herbex, and owner Eddie Bisset.

Herbex Fat Attack advertises that this product can break down fat, and aid weight-loss.

In 2013 a complaint was laid with the ASA against the false claims being made for this product. In April 2013 the ASA ruled against the product’s claims and name. We have thoroughly deconstructed why the claims have to be false.

Herbex appealed the ruling, which was dismissed by the ASA Final Appeal Committee (FAC) in October 2014. The FAC was chaired by ex-Constitutional Court Judge, Kate O’Regan. The panel of 5 concluded, among other, that the evidence supplied by Herbex’s 4 ‘experts’ to support their belief that the product’s claims were valid, in fact did not.

Prior to the FAC hearing and ruling, Herbex argued that not being allowed to advertise this product, would by their Read the rest

Herbex Fat Burn – Rip off?

Posted 29 March 2018

Herbex Fat BurnHerbex is extensively advertising Herbex Fat Burn on DSTV channels, particularly on MNET,  and specifically on Carte Blanche.

Viewers who consider Carte Blanche to be a credible program, may therefore think that Herbex Fat Burn’s claims of being beneficial for weight-loss, to be valid.


There is NO evidence to support the claims that this product can result in weight loss.

There is not a single study showing that Herbex Fat Burn can result in weight-loss.


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Herbex, MMS products detained in the USA

Posted 30 November 2017

According to this USA FDA Import Alert dated 21 November 2017, Herbex products, Faith Herbal Drops, MMS (Miracle Mineral Solution), XXXL Penis Enlarging Ointment, Aloe Bitter Arthro-Detox Tablets and others were detained and prevented from entering the USA.

The Alert states, among other:

*** Unapproved drugs present serious safety and effectiveness concerns“.
When evidence exists for the marketing or promotion of unapproved drugs to individuals residing in the United States, the products should be considered for detention without physical examination“. 

The Alert, Import Alert 66-41, can be viewed here

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Herbex misleads after legal setback

Posted 06 October 2017

[note note_color=”#fcf74d”]The ASA CAN issue rulings on the adverts of non-members

Notably, the SCA order overturned the interdict that prevented the ASA from making rulings on complaints involving Herbex as well as allowing the ASA to place adverse rulings against any advertiser or publisher on its website. (Herbex took the ASA to court: to prevent rulings against Herbex)
ASA=Advertising Standards Authority[/note]

By Safura Abdool Karim and Nathan Geffen    

Herbex, an alternative health supplement company that attempted to stop the Advertising Standards Authority (ASA) ruling on its adverts, has released a press statement with several misleading claims. Herbex’s statement is at the bottom of this article.

About four years ago the ASA ruled against Herbex adverts that claimed that Appetite Control TabletsBooster Eat Less and Attack the Fat Syrup reduced weight. Herbex estimated lossesof several million rand over a

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In the UK Herbex removes its claims; in SA, Herbex takes the ASA to court

Posted o4 January 2017

In June 2016, a complaint was lodged with the UK Advertising Standards Authority against website claims being made by Herbex in the UK. The claims were that Herbex is a herbal drink that “boosts metabolism, increases energy and controls appetite”. It is likely that, as in South Africa, the UK ASA was provided with evidence based on the botanical substances (ingredients) contained in the product. Herbex then agreed (after negotiation?) to withdraw the claims. This has now been done. The complaint is listed on the UK ASA’s website under “informally resolved cases” at: (scroll down to Herbex (PTY) Ltd). The list is prefaced with the following statement: “After consideration by the [UK] ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal ruling.”

In South Africa, Herbex was ruled against by the Final Appeal … Read the rest