A sample text widgetEtiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa. Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan.
Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem,
suscipit in posuere in, interdum non magna. | Posted 10 May 2022 This product claims in a Carte Blanche advert that it would allow users to “Lose the weight you’ve always wanted to lose, in only seven short days, without ever stepping foot in a gym …” It adds that this “… Jump Start seven-day programme is super-fast weight loss to flush out stored toxins, and once you remove these toxins the fat is released from your body in a quick, yet safe manner”. It also features the following “Before” and “After” photos of people purported to have lost weight using this programme. The Complainant submitted that there is insufficient evidence to support reliance on juice- based diets, that research from trusted sources have linked liquid diets to an increased risk of eating disorders and health complications, and that people should only undertake liquid based diets under close medical supervision. The Complainant added that there was no evidence … Read the rest Posted 09 February 2021 A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help. Here is the ARB ruling Decision of the ADVERTISING REGULATORY BOARDComplainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093 – Homemark Anti-Anxiety Weighted Blanket – Dr Harris Steinman Outcome: Upheld Date: 15 January 2021 The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest Posted 07 December 2020 - SA’s advertising regulator has banned ads from Homemark for a detox tea, a nail treatment and foot patches.
- The retailer refused to give information substantiating claims made in its ads.
- For more articles, go to www.BusinessInsider.co.za.
South Africa’s advertising regulator has banned ads for three products from Homemark, after the retailer did not substantiate claims about their benefits made in these ads. The Advertising Regulatory Board (ARB) considered complaints from a medical doctor, Dr Harris Steinman, about advertising claims Homemark made about its Remedy Health Detox Tea, Aragan Secret Nail Treatment and Remedy Health Detox Foot Patches. In one of the ads, which features women in bikinis, Homemark claims that its detox tea left people “feeling more energised, more positive, and better than they have for years”. The ARB called on Homemark to support claims that the … Read the rest Posted 30 November 2020 A complaint was laid with the Advertising Regulatory Board against the claims being made for this product. Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1048 – Homemark Detox Tea – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020 The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its Remedy Health “Detox Tea”. According to the Complainant, this commercial flighted on M-Net at 22:11 on 23 September 2020, and an extended version thereof is available at https://www.youtube.com/watch?v=NPGnERvZ2Ho. Description of the AdvertisingThe television commercial opens with a grey colour tone, showing several people looking tired, irritable, struggling to fit in their pants, rubbing their stomachs and appearing generally lethargic. During these scenes, the voice-over states “Not interested in life anymore? We’re just not full … Read the rest Posted 30 November 2020 A complaint was laid with the Advertising Regulatory Board against the claims being made for this product. Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1085 – Homemark Remedy Health Detox Foot Patches – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020 The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s website advertising promoting its “Remedy Health Detox Foot Patches”. The relevant advertising is accessible via https://homemark.co.za/collections/remedy-health/products/remedy-health-detox-foot-patches. Description of the AdvertisingThe advertising notes, inter alia, that “The Remedy Health Detox Pads are used on the feet according to the Chinese tradition of foot reflexology. Detox patches are said to stimulate nerve endings on the bottom of your feet and improving energy flow and resolve circulation to problem areas of the body, clearing toxins build-up and … Read the rest Posted 30 November 2020 A complaint was laid with the Advertising Regulatory Board against the claims being made for this product. Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1075 – Homemark Aragan Secret Nail Treatment – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020 The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its “Aragan Secret Nail Treatment” product. The Complainant saw the commercial on M-Net at 21:10 on 23 September 2020. Description of the AdvertisingThe commercial opens with various images of severely damaged and discoloured fingernails and toenails, while the voice-over states: “Ingrown, thick, flaky, brittle, what a nightmare or worse, of embarrassing deformed nails destroying your sanity. Morocco’s best kept secret; Aragan Secret Nail Treatment, is your answer to beautiful and moisturised nails. The legendary … Read the rest Posted 27 March 2019 19 March 2019 – by Nico Gous Times Live A Homemark product which claims to fight nail fungus and eczema might in fact cause eczema. Dr Harris Steinman complained to the ad watchdog Advertising Regulatory Board (ARB) about Homemark’s Aragan Secret Nail Treatment which claims: “With a low PH level, the formula does not only keep your nails smooth and attractive but also helps fight fungus and eczema.” Steinman submitted research which showed there is no proof it fights eczema or nail fungus. “The complainant (Steinman) conducted a literature review of articles relating to the product and could find no evidence of this benefit. Indeed, one article indicated that the active ingredient in the product causes eczema,” ARB said. “The advertiser (Homemark) has chosen not to respond to the complaint. This places the directorate (ARB) in a position that it is forced to accept the … Read the rest Posted 13 March 2019 Homemark received numerous ASA rulings against the claims being made for this product, but continues to dupe consumers by running adverts making claims that are not true. An advert was seen on DSTV where false claims were being made, as before the previous ASA rulings, and a complaint was laid with the ARB which has superseded the ASA. Homemark did not bother to response. The National Consumer Commission, being a toothless watchdog, will not get involved. You the consumer, are screwed if you already purchased this product. Decision of the ADVERTISING REGULATORY BOARD
Complainant Dr Harris Steinman
Advertiser Homemark (Pty) Ltd
Consumer/Competitor Consumer
File reference Homemark Aragon Oil – Dr Harris Steinman Outcome Upheld
Date 13 March 2019 The Directorate of the Advertising Regulatory Board has been called upon to consider a complaint lodged by Dr Steinman against the website advertising for Homemark’s Aragan Secret Nail … Read the rest Posted 07 December 2016 Homemark claims that Slim and Shape “Help you to look your best, giving you a natural, slim contour. All of your problem areas are targeted at once. Flattens protruding tummy, slims thighs & hips firmly, but gently, firm & lifts butt, cotton gusset keeps you dry and comfortable.” A complaint was laid in the UK against a similar product, called Slim Panties. The UK ASA ruled against the claims, arguing that the images were Photoshopped, and that “We concluded that the results shown in ads (a) and (b) went beyond what could be achieved from a compression garment and were therefore misleading”. Homemark Slim and Shape (left) – Tristar Slim Panty (right) As usual, buyer beware! - UK ASA ruling: https://www.asa.org.uk/Rulings/Adjudications/2016/12/Tristar-Products-(UK)-Ltd/SHP_ADJ_346920.aspx
- Sun newspaper article: https://www.thesun.co.uk/living/2339375/advert-for-knickers-that-claimed-to-hold-in-muffin-tops-banned-because-the-pictures-were-photoshopped/
… Read the rest Posted 24 October 2016  | vs |  | | Homemark Fat Freezer | | PROSHOCK ICE Ice shock LIPOlysis |
Homemark sells a product called Homemark Igia Fat Freezer. Homemark makes the following claims for the product: “A non-invasive alternative to convectional liposuction, cryolipolysis uses cold to break down fat cells without damage to other tissues. Fat cells are cooled into the negative temperatures, causing them to break up and be disposed of though the body’s own lymphatic system, resulting in a more toned and sleek appearance. Sculpt your body by freezing your fat cells. Lose an average 20% of your fat cells in the treated area with just one application a month”. http://www.homemark.co.za/product/igia-fatfreezer The claims for this product is simply nonsense. A complaint (see below) was laid against the claims for this product with the ASA in February 2014. Saul Shoot of Fluxmans, acting on behalf of Homemark, has prevented the ASA assessing this … Read the rest | |
