Revivo Tea, again! ASA ruling

Posted 15 September 2011

This company continues to deceive consumers. This is not the first ASA ruling to go against them. Makes one wonder who the owner of this product is!

This is the distributors website, www.aconitemedical.com, which sells “5 Port Electroacupuncture Machine”, other acupuncture materials, and “Magnets and Press seeds”.

Revivo Tea / M Low / 18020
Ruling of the : ASA Directorate

In the matter between:
Marcus Low Complainant(s)/Appellant(s)
Aconite Medical Suppliers cc Respondent

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5722

07 Sep 2011

Mr Low lodged a consumer complaint against Acconite Medical Suppliers’ internet advertisiement promoting Revivo Herbal Tea. The advertisement was published at www.revivotea.com.

The advertisement contains, inter alia, testimonials from people who submit that they are HIV positive and the product in question has help to decrease their viral load and increase their CD4 count.

The complainant specifically identified the following examples:

“I started using Revivo capsules after I found out I was HIV positive in October last year. In November I bought a bottle. After 3 bottles of one month supply I did a second test for cd4s and viral loads. In October my cd4 was 185 and viral loads was 68000 but after the second test my cd4 count was 324 and viral loads undetectable. Revivo is a really booster. I would recommend those who are positive to go for it. With this booster I don’t think people should be afraid to die of Aids anymore. It is expensive but it’s worth it… Try it and see …”

“I am over the moon to inform you how REVIVO has changed my life. I was diagnosed HIV positive June 2008 with CD4 count of 386 & I started using Revivo 2009. November 2010 I went for the PCR and bDNA viral load test and the results were undetectable. That did not mean that there are not viruses in my blood, it meant that there are not enough for the test to detect. I am overwhelmed with REVIVO”.

COMPLAINT
The complainant submitted, in essence, that the advertisement is misleading as it promotes Revivo tea as a treatment for HIV, when there is no evidence of efficacy for this product. The complainant pointed out that this contravenes the ASA rules on using testimonials and also falls foul of the provisions of Appendix F, which prohibit any type of claim for the disease Aids and/or HIV unless the product or treatment or advise advertised is registered and approved by the Medicines Control Council (MCC).

RELEVANT CLAUSES OF THE CODE OF ADVERTISING PRACTICE
The complainant identified the following clauses as relevant:

• Clause 10.3 of Section II – Testimonials

• Clause 2 of Appendix F – References to diseases in advertising.

RESPONSE
The respondent submitted, inter alia, that the testimonials complained of were removed even before the complaint was received from the ASA.

ASA DIRECTORATE RULING
The ASA Directorate considered all the relevant documentation submitted by the complainant.

The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, that undertaking is accepted without considering the merits of the matter.

The respondent’s undertaking appears to address the complainants’ concerns and there is therefore no need for the Directorate to consider the merits of the matter.

The undertaking is accepted on condition that claims referring to Revivo Herbal Tea’s ability to increase HIV positive people’s CD4 count and to decrease their viral load in the form of testimonials are not used again in future in future.

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7 Responses to Revivo Tea, again! ASA ruling

  1. RevivoTeam 18 September, 2011 at 8:27 pm #

    Actually your article is deceptive, it is clear that the ASA did not rule against Revivo, the ASA clearly states: "there is therefore no need for the Directorate to consider the merits of the matter."
    So how do you translate this as a ruling against Revivo?
    In fact we have worked hard and are continuously working hard to ensure our marketing complies with the Advertising guidelines, we have never deceived anybody with regard to Revivo, we have always had prominent disclaimers both on our website and on our labeling that make it abundantly clear that Revivo is neither a cure nor treatment for HIV or AIDS.
    We have had a large number of people who are HIV positive using Revivo while fully aware that it is neither a cure nor a treatment and they had submitted numerous testimonials indicating how it had helped them.
    We initially published these on our website and were later advised that publishing testimonials with reference to HIV, CD count, viral load etc even though they were genuine and honest testimonials was still not allowed and therefore we removed them.
    This complaint came to the ASA when they had already been removed hence the ASA not considering the matter.
    We remain committed to providing Revivo to those who exercise their right to choose it as a dietary supplement and we also remain committed to marketing it in a way that is honest and within the legal framework of South African law. 

    • Boka Elsie koki 4 October, 2016 at 3:46 pm #

      Hey my name is Elsie Koki…. thing that i want to know is,if im drinking a revivo am i still going to drinking my treatment also or not, is only the revivo?

      • Harris 4 October, 2016 at 11:03 pm #

        @Elsie
        You MUST drink your treatment. Revivo you do not need, is not real medicine or treatment.

  2. Harris 19 September, 2011 at 3:37 am #

    Readers should read the above statement by the "RevivoTeam" with caution. It is full of spin and nonsense. 

    Firstly, if a respondent (Revivo) do not defend the complaint made but alter the offending claims, the ASA regard the voluntary undertaking as an adverse ruling and hence "there is therefore no need for the Directorate to consider the merits of the matter." If further complaints are laid against Revivo, this counts as an adverse ruling.

    Secondly, it will be very clear to any average reader that Aconite/  RevivoTeam used claims to infer that Revivo can help AIDS/HIV patients, when there is no proof that this is true. This is what the website stated: "After 3 bottles of one month supply I did a second test for cd4s and viral loads. In October my cd4 was 185 and viral loads was 68000 but after the second test my cd4 count was 324 and viral loads undetectable. Revivo is a really booster. I would recommend those who are positive to go for it. With this booster I don’t think people should be afraid to die of Aids anymore. It is expensive but it’s worth it… Try it and see …”   There is simply no other explanation for the RevivoTeam to have used the testimonial "accidentally" – it was deliberate, calculating, disgusting and unwarranted. This is greed, commercial gain at its worse – with no consideration for the consequences or care for individuals with this disease.

    RevivoTeam writes: "We remain committed to providing Revivo to those who exercise their right to choose it as a dietary supplement and we also remain committed to marketing it in a way that is honest and within the legal framework of South African law." I am committed to providing readers to exposing charlatans like members of the RevivoTeam, and who look for legal loopholes to make money with unproven products. 

    So, let's start. The website of Aconite is designed by webfive.co.za. The address for webfive.co.za is the same as for aconite.co.za.

    This is the details for webfive.co.za:

    P.O Box 991 Lenasia 1820
    phone : +27.118520729
    38 cheetah avenue extension 5 Lenasia 1820
    The "manager" is   Taahir  Osman.

    This is what the front of the business/house looks like.

    Come on RevivoTeam, stop selling a product with unproven claims! Play nice.

  3. Harris 22 September, 2011 at 3:41 pm #

    We will not accept comments from email addresses that are false or from sellers of Revivo products praising the product, as received recently – and discarded.

  4. Thokozile Cecilia Motsomi 22 September, 2014 at 9:17 am #

    Hi!

    I want to be an agent, to help people with Revivo,My daughter is using revivo and she is peffect, I iam working in the Mining Industry and people are very sick, now i want to help them, how do I go about it to be an agent.

    • Harris 22 September, 2014 at 9:19 am #

      @Thokozile
      This product is a scam. We do not assist with, or recommend scams.

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