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Protein hype: shoppers flushing money down the toilet, say experts

Posted 28 December 2016

USN, Evox and other ‘sport-supplement’ sellers, have been making a range of unsubstantiated claims for high protein products, e.g., “100% Whey protein”. These vary from claiming to build muscle, make you bulk up, and “USN’s new 100% Whey Protein Plus provides the highest quality protein per serving for rapid uptake and its conversion into amino acids and muscle mass by your body” and “maximises muscle recovery & development”. CamCheck has constantly pointed out that these claims are unproven and rubbish (USN/Albe Geldenhuys is suing Dr Harris Steinman for R2 million for pointing out the falseness of his/their claims, among other, these).

An article published in The Guardian now also weighs in on this issue.

Some extracts:

“Consumers fuelling demand for high-protein products unlikely to see any benefits as people already eat more protein than they need, say dietitians. Experts have warned … Read the rest

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