Hoodia Slender Gel / Slender Max

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Posted 5 February 2009

A consumer complaint against a Hoodia Slender Gel internet advertisement that appeared on http://www.planethoodia.co.za and on promotional pamphlets was laid with the ASA. The advertisements claims that the product, inter alia, “SUPPRESSES APPETITE”, or “will assist with: SUPRESSING YOUR APPETITE & CRAVINGS” “REDUCES CRAVINGS” INCREASES ENERGY LEVELS “ENHANCES SKIN TONE”, OR “will assist with: … IMPROVING YOUR SKIN TONE” “will assist with: … REDUCING THE APPEARANCE OF CELLULITE” “will assist with: … INCREASING BODY DETOXIFICATION”.

We said: Nonsense – no robust evidence to support this claim!

What did the ASA rule?

NB: This product has changed its name from Hoodia Slender Gel to Slender Max


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This post refers to a claim made by Procydin in 2009, but only posted now for posterity.

This product claimed on its label: “Helps prevent your body from rusting away”

This is extremely misleading as there is no part of your body that can “rust”. When a metal is exposed to water and oxygen, a chemical reaction called  oxidation takes place which causes corrosion. When this takes place with iron, it results in a reddish-brown discolouration which may flake off and is known as rust.

Oxidation can also occur when a fruit such as apples or bananas are exposed to air, and they develop a brownish discolouration.

Inside the body “oxidation” is said to take place when a transfer of “free radicals” occurs. This is not the same thing as “rusting”. Normally the free radicals (another name for unstable electrons) attach themselves to any molecule nearby which is able to … Read the rest

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