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Oscillococcinum – ASA ruling

Posted 26 April 2012 

Consumer complaints were lodged against a Boiron laboratories television commercial as promoting the product Occilococcinum. The voice-over states, “When flu symptoms appear, take Oscillococcinum immediately”, “Take Oscillococcinum immediately for the relief of flu symptoms” and “Oscillococcinum, homeopathic medicine from Boiron laboratories”.

In essence the complainants submitted that the implied efficacy of the product is unsubstantiated and misleading. The complainants explained that this product is nothing more than duck liver and heart, which has been processed, and then diluted to a measure of one part liver/heart extract to 100200 parts water (100 to the power of 200). As such, there are literally no heart/liver molecules left in the final product solution. What’s more, there is no evidence to show that consuming duck liver/heart has any effect on the flu.

The ASA ruled in favour of the complainants.

OSCILLOCOCCINUM / Z JOUBERT & OTHERS / 18385
Ruling of
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