Posted 19 December 2017
When then FTC Chairwoman Edith Ramirez took the stage at the Direct Selling Association’s Business & Policy Conference in Washington, D.C. in October 2016, she did not mince words when it came to the widespread use of inappropriate earnings claims as a means of recruitment in the MLM industry. More than a year later, it appears few if any of the DSA members in attendance that day took the warning to heart.
A TINA.org investigation found more than 97 percent of DSA member companies are (or have been) engaged in marketing schemes that peddle false and unsubstantiated earnings claims to try to convince prospective distributors to join their MLM network.
TINA.org has amassed more than 3,000 examples of companies and/or their distributors making inappropriate earnings claims on their websites and social media platforms. These claims range from assurances of achieving financial freedom, to making unlimited income, to being able to quit your job and stay home with your children. Use of such claims is widespread despite the fact that the vast majority of distributors will never achieve financial independence with their MLM business.
Continue reading at TruthinAdvertising.org