Miracle Mineral Solution (MMS) – ASA ruling

Posted 15 September 2011

“MMS – The Miracle Mineral Solution is a ‘’stabilised oxygen’’ formulation that is a 28% solution of Sodium Chlorite in distilled water. When a mild acid (lemon or lime juice, or citric acid) is added to the few drops of MMS, Chlorine Dioxide is created and when ingested, produces a major boost to the immune system, killing virtually every known pathogen, including bacteria, viruses, fungi, molds and yeasts.”

Really?

Actually sheer balderdash.

See also:
http://www.camcheck.co.za/mm-faith-drops/
http://www.camcheck.co.za/mms-safety-alert/

Miracle Mineral Solution / TAC / 18205
Ruling of the : ASA Directorate
In the matter between:
The Treatment Action Campaign (TAC) Complainant(s)/Appellant(s)
Nikki Swanepoel t/a Miracle Mineral Solution For South Africa cc Respondent

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5719

07 Sep 2011

Mr Marcus Low, on behalf of the TAC, lodged a complaint against the respondent’s website advertising on www.mms-africa.co.za

When the link is accessed it states, inter alia, as follows:

“MMS – The Miracle Mineral Solution is a ‘’stabilised oxygen’’ formulation that is a 28% solution of Sodium Chlorite in distilled water. When a mild acid (lemon or lime juice, or citric acid) is added to the few drops of MMS, Chlorine Dioxide is created and when ingested, produces a major boost to the immune system, killing virtually every known pathogen, including bacteria, viruses, fungi, molds and yeasts.”

It further states,

“There is documentation of over 75,000 cases of Malaria being overcome in Africa. The MMS protocol can be used to overcome toxicity contributors to such conditions as AIDS, Hepatitis A,B&C, Thyphoid, most cancers, herpes, pneumonia, food poisoning, tuberculosis, asthma, colds, flu and a host of other conditions.”

COMPLAINT
In essence, the complainant submitted that the claims made are misleading and require substantiation. Furthermore, it submitted that the claims to be able to treat HIV/AIDS and cancer are in breach of Appendix F.

RELEVANT CLAUSES OF THE CODE OF ADVERTISING PRACTICE
In light of the complaint the following clauses of the Code were taken into account:

• Section II, Clause 4.1 – Substantiation

• Section II, Clause 4.2.1 – Misleading claims

• Appendix F – References to diseases in advertising

RESPONSE
The respondent submitted that the website will be removed.

ASA DIRECTORATE RULING
The ASA Directorate considered all the relevant documentation submitted by the respective parties.

The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, the undertaking is accepted without considering the merits of the matter.

As the respondent’s undertaking to remove the website addresses the complainant’s concerns, there is no need for the Directorate to consider the merits of the matter at this time.

The undertaking is therefore accepted on condition that the advertising is withdrawn in its current format within the deadlines stipulated in Clause 15.3 of the Procedural Guide, and is not used again in future.

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One Response to Miracle Mineral Solution (MMS) – ASA ruling

  1. Faizal Alexander 14 July, 2012 at 3:39 pm #

    Seems to me the TAC is another Bogus-scam arse-creeping bull-shit criminals who would not even consider the possibility of giving an otherwise hopeless HIV-infected individual the chance of a renewed life of hope. How can you represent TAC and side with the FDA & big Pharma!-shame on you cold heartless gold-diggers. You most probably opposse the HIV-AIDS scam promulgated by international top Scientists, including those who introduced the HIV causing Aids phenomenon. You lot must be disbanded and sincere people placed with real interest in the TAC.

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