ImuPro / IgG testing, UK equivalent

The South African ASA has previously ruled against the claims being made for IgG/ImuPro testing. Here is the UK ASA ruling against the same/similar product being marketed in the UK.

ASA Adjudication on Food Intolerance UK Ltd 


Food Intolerance UK Ltd

20–22 Bedford Row




 31 August 2011

Food Intolerance UK’s website was headlined “Food intolerance test – How it works?”. Text below stated “Our blood test is considered the best way of identifying the foods you are intolerant of. The body’s instinctive reaction to a problem food may be to produce what is called an antibody to fight against it. At our specialist laboratory, we can use the very latest in technology to measure the amount of these antibodies found in your blood, using the sample you send us. Higher-than-normal levels will allow us to determine quickly and accurately the foods that your Read the rest

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