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ImuPro – ASA Ruling

Posted 07 May 2014

A consumer complaint was laid with the ASA against the advertising claims for ImuPro: ” In essence the complainant submitted that the study relied on in support of this claim is inadequate. Recent publications and position statements by, inter alia, the American Academy of Allergy, Asthma and Clinical Immunology and the European Academy of Allergy, Asthma and Immunology have effectively found that the IgG method is unreliable and cannot be recommended. Given this, consumers are misled into believing that the Atkinson study amounts to conclusive proof of efficacy for the respondent’s test, which is not the case.”

The ASA felt that they were “not in a position to determine whether the respondent’s interpretation of the Atkinson study is valid or not.”

[divider] [note note_color=”#e4eef2″]Imupro / H A Steinman / 22944
Ruling of the : ASA Directorate
In the matter between:
Dr H A Steinman Complainant(s)/Appellant(s)
Molecular … Read the rest

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