In Imupro / H A Steinman / 14955 (11 February 2010), the Directorate accepted the respondent’s voluntary undertaking that an advertisement that contained the claim that the “the internationally respected ImuPro Food IgG Intolerance Test can pinpoint food intolerances” was a once off advertisement and will not be used again. The undertaking was accepted on condition that the claim was not used again in future.
IMUPRO / H A STEINMAN / 14955 (15 Jul 2010)
Ruling of the : ASA Directorate
In the matter between:
Dr Harris Steinman – Complainant(s)/Appellant(s)
Molecular Diagnostics Services (Pty) Ltd – Respondent
15 Jul 2010
http://www.asasa.org.za/ResultDetail.aspx?Ruling=5205
SUBSEQUENT TO THE RULING
The respondent submitted documentation to substantiate the claim in question. This documentation emanated from, inter alia, Dr C Linard’s and Dr Daniel Cristafi. Some research articles were also submitted to the Directorate.
RELEVANT CLAUSES OF THE CODE OF ADVERTISING PRACTICE
In light of the new … Read the rest
Leave a Reply