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ImuPro – ASA ruling 15 July 2010

In Imupro / H A Steinman / 14955 (11 February 2010), the Directorate accepted the respondent’s voluntary undertaking that an advertisement that contained the claim that the “the internationally respected ImuPro Food IgG Intolerance Test can pinpoint food intolerances” was a once off advertisement and will not be used again. The undertaking was accepted on condition that the claim was not used again in future.

IMUPRO / H A STEINMAN / 14955   (15 Jul 2010)

Ruling of the : ASA Directorate

In the matter between:

Dr Harris Steinman – Complainant(s)/Appellant(s)

Molecular Diagnostics Services (Pty) Ltd – Respondent

15 Jul 2010

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5205

SUBSEQUENT TO THE RULING

The respondent submitted documentation to substantiate the claim in question. This documentation emanated from, inter alia, Dr C Linard’s and Dr Daniel Cristafi. Some research articles were also submitted to the Directorate.

RELEVANT CLAUSES OF THE CODE OF ADVERTISING PRACTICE

In light of the new … Read the rest

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