Posted 07 December 2016
Homemark claims that Slim and Shape “Help you to look your best, giving you a natural, slim contour. All of your problem areas are targeted at once. Flattens protruding tummy, slims thighs & hips firmly, but gently, firm & lifts butt, cotton gusset keeps you dry and comfortable.”
A complaint was laid in the UK against a similar product, called Slim Panties.
The UK ASA ruled against the claims, arguing that the images were Photoshopped, and that “We concluded that the results shown in ads (a) and (b) went beyond what could be achieved from a compression garment and were therefore misleading”.
Homemark Slim and Shape (left) – Tristar Slim Panty (right)
As usual, buyer beware!
- UK ASA ruling: https://www.asa.org.uk/Rulings/Adjudications/2016/12/Tristar-Products-(UK)-Ltd/SHP_ADJ_346920.aspx
- Sun newspaper article: https://www.thesun.co.uk/living/2339375/advert-for-knickers-that-claimed-to-hold-in-muffin-tops-banned-because-the-pictures-were-photoshopped/