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Federal Trade Comission jolts “brain training” marketers

Posted 6 June 2016

During the past two years, three marketers of questionable “brain training” programs have settled USA Federal Trade Commission (FTC) charges by agreeing to discontinue various claims.

Last year, the FTC also settled charges against the marketers of Procera AVH, a dietary a supplement claimed to have been clinically proven to improve memory, mood, and other cognitive functions.
[Supplement marketers will relinquish $1.4 million to settle FTC deceptive advertising charges: Ads claimed Procera AVH would restore 10 to 15 years of memory loss. FTC news release, July 8, 2015]

Source: Consumer Health Digest #16-20, May 29,  2016

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