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‘Designer Water’ and Alkaline water – pure scam

Posted 27 May 2022

Modern snake-oil sellers have a sciency-sounding shtick about them, but ‘alkaline’ or ‘ionised’ water is a swindle.

Adverts for a fancy water brand called Designer Water are all over Facebook. My local gym sells it. The ads circulate on WhatsApp groups. There is a multi-level marketing scheme for it, à la Herbalife, Avon, Amway, and Tupperware.

Its differentiator is that it is ‘ionised’ to be ‘alkaline’, with a claimed pH of 10. For this, you can expect to pay two to three times as much as you’d pay for regular filtered water in a bottle.

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