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Double Shot – weight-loss

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This post refers to an ASA ruling made in August 2013 but only posted now.

A consumer lodged a consumer complaint against Double Shot mailer sent to her directly.

The pamphlet states, inter alia, “EAT EVERYTHING AND AS MUCH AS YOU WANT! NO NEED TO EXERCISE… and lose up to 8 KILOS IN A WEEK! The advertising had before and after photographs of various women accompanied by testimonials.

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