Posted 21 August 2012
In June 2012, the ASA ruled that the Body2Tone’s efficacy claims were unsubstantiated and in breach of Clause 4.1 of Section II of the Code. Body2Tone was instructed to withdraw the claims and the reference to “Dr” with immediate effect within the deadlines stipulated. A consumer complained to the ASA that the Body2Tone’s website remained unchanged in spite of the ASA’s ruling. This appeared to be an obvious flagrant breach of the ASA ruling. The ASA concurred.
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