Archive | Solal

ASA ruling: Solal Naturally Sweet product

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The South African Sugar Association (“SASA”) lodged a complaint with the ASA against a print advertisement for Solal's Naturally Sweet product, which appeared, inter alia, in The Star of 28 September 2009.

The advertisement is headed, “Too much sugar or artificial sweeteners can cause cancer.” It also states, inter alia, “For a long time it has been known that a diet high in sugar can cause weight-gain, diabetes and sugar-shock (tiredness about 1 hour after eating or drinking something sweet). More recently, research conducted in 2008 and 2009 has shown that sugar excess can suppress your immune system and increase the risk of developing cancer.” The latter sentence is referenced to two articles.

How did the ASA rule?

"Accordingly, the respondent’s claims are unsubstantiated and therefore in contravention of Clause 4.1 of Section II."

 

Note:

  1. Solal appealed this ruling and the ASA found in favour of Solal
  2. I disagree
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Anti-aging qualifications

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solaladvisoryDr Craige Golding is a medical director of Solal Technologies “Anti-Aging Specialists”. His face appears on adverts in order to promote the company, and his qualifications are used to enhance his credibility. On the image on the left, Dr Craige Golding is described as: Specialist Physician & Anti Aging Physician. MBChB (Cum Laude) Pretoria; FCP(SA) ABAARM -Board Certified Anti-aging Physician – American Board of Anti-Aging and Regenerative Medicine FAARM: Fellowship in Anti-Aging and Regenerative Medicine.

 

From the Solal website, it states: “Dr Craige Golding, a specialist physician in anti-aging medicine and medical director of Solal. . . “Anti-aging medicine is really about the prevention, early detection and reversal of the chronic diseases that become more common with age ” . . . .  ” It truly is the medicine of the new millennium”.

Are “anti-aging qualifications recognised clinical speciality?

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Solal advert “Vitamin D is as effective as a vaccine”

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Posted 17 May 2010

Solal has placed this advert in a number of newspapers. I have received calls from dietitians, doctors and pharmacists complaining about the claims of this advert.So, what is the truth?

Here is a good scientific deconstruction by one of South Africa’s best journalists, Elsabe Brits of Die Burger newspaper.

Elsabe Brits is a Specialist Journalist at Die Burger.

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