Posted 30 November 2020
A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.
Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
File reference: 1075 – Homemark Aragan Secret Nail Treatment – Dr Harris Steinman
Date: 24 November 2020
The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its “Aragan Secret Nail Treatment” product. The Complainant saw the commercial on M-Net at 21:10 on 23 September 2020.
Description of the Advertising
The commercial opens with various images of severely damaged and discoloured fingernails and toenails, while the voice-over states:
“Ingrown, thick, flaky, brittle, what a nightmare or worse, of embarrassing deformed nails destroying your sanity. Morocco’s best kept secret; Aragan Secret Nail Treatment, is your answer to beautiful and moisturised nails. The legendary … Read the rest