Archive | Homemark

Homemark Detox Tea – ASA breach ruling

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Posted 05 May 2015

This is an old ruling from February 2014 in which the complainant argued that Homemark claimed for this product, “H]as a laxative effect which helps the digestive system to eliminate toxins from the body through urea and sweating” is possible.” The ASA ruled that “[A]t present, the breach allegation must fail, because the respondent does not appear to be making the claims originally ruled against.”

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Homemark Aragan Secret Nail Treatment – still lying

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Posted 08 September 2014

A consumer complaint was laid against Homemark’s packaging of its “Aragan Secret Nail Treatment”.  The complainant submitted, in essence, that the list of ingredients on the label is misleading as the actual product only contains peroxide. The complainant further added that the product in question is not manufactured in Israel contrary to what the packaging claims.

The ASA found that Homemark had not been able to supply proof to counter the complaint.

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Homemark Aragan Oil – no proof

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Posted 31 January 2014

A consumer complaint was laid against a Homemark advert which promoted the Homemark’s “Aragan Secret Nail Treatment”, making claims such as: “Cure your nail fungus” and “Homemark’s tried and tested Aragan Secret Nail Treatment with Moroccan oil is guaranteed to clear discoloured nails, treats ingrown nails and gets rid of nail fungus once and for all …”. The complainant submitted that he has searched available literature on the benefits of Aragan oil, and there is nothing to suggest that it has any effect on fungus, or nails in general. 

Homemark was not able to supply any evidence that the product does treat or cure nail fungus. No surprise, it is a Homemark product!

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Homemark’s Inversion Femme – ASA breach complaint

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Posted 11 November 2013

The ASA has previously ruled against a number of claims being made for this product. In this breach complaint, the complainant specifically referred to the claims “SLOW DOWN AGEING” and on “Anti-Age Total Beaute” [sic] and “Anti-Aging Total Beauty”. The ASA evaluated Homemark’s response and concluded that “Given the alteration in context, and given the noticeable amendment to the claims at issue, the Directorate is of the view that the current e-mail advertisement cannot be said to have breach the original ruling”.

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Homemark Slim Coffee ASA breach

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Posted 07 August 2012

This matter involves a protracted dispute between a consumer in relation to the Homemark’s Slim Coffee product. The matter was heard at all levels of the ASA, and ultimately resulted in an arbitration report finding against the  Homemark’s efficacy and weight loss claims. What is more, the  Homemark has been found in breach of the relevant adverse rulings on more than one occasion, but no sanctions were ever imposed. The most recent breach ruling was issued on 16 April 2012, finding the respondent in breach of the previous rulings. The complainant submitted that at http://www.homemark.co.za/product/health–beauty/remedy-slim-coffee the product is still being promoted using “Before” and “After” imagery, under the name “Slim Coffee. The complainant noted that the product is now advertised as Remedy Slim Coffee, but the accompanying image of the packaging is identical to Slim Coffee previously ruled against. This appears to be a flagrant breach Read the rest

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Homemark Pest Magic – no magic, ASA ruling

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Posted 21 May 2012

Two breach rulings were submitted to the ASA in regard to Homemark’s Pest Magic. Readers will be aware of the numerous website postings of consumers claiming that the product does not work and simply a big con. Readers will be aware that Homark has previously sold health products that were regarded as scams by the USA FTC (Federal Trade Commission). The companies were subsequently shut down.

In the first ruling, the ASA agreed that there was no proof that the product works with a 100% guarantee, and in the second, the ruling was in Homemark’s favour stating: ” . . . the claim “microprocessor design” is similar to claiming that the device or its component was “inspired by” microprocessors or that its design was based on microprocessors. On the contrary, claiming that the device is “driven” by a microprocessor implies that it contains and makes use Read the rest

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Detox foot pads – massive scam!

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Posted 25 January 2012

From a recent UK Advertisings Standards ruling:

"Marketers have tried in the past to establish that the human body accumulates toxins that can be purged. CAP and the ASA understand that the body’s liver and kidneys automatically detoxify and excrete many toxic materials, including metabolic wastes. Advertisers have previously tried to claim that foot pads or foot patches can detoxify the body. To date, neither CAP nor the ASA has seen evidence that these types of products can remove toxins from the body." 

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Homemark Detox Tea – big scam

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Posted: 17 November 2011

A consumer lodged a consumer complaint against the Homemark’s television commercial promoting its Detox Tea as a “Powerful, effective, cleansing herbal tea”, and a “full body detox in every cup”. 

Some of the claims emphasised in the commercial are:
• “STIMULATE Digestive System”;
• “FIGHT Free Radicals”;
• “ENHANCE Immune System”;
• “BOOST Energy Levels”.

The voice-over also exclaims “… Plus, lose weight, improve your complexion, all with the amazing Detox Tea …” In essence, the complainant submitted that these claims are ridiculous and have no substance. As such, it is irresponsible to place such commercials on television.

The ASA agreed: These claims are not substantiated.

NB: Dr Paul Abrahams who tried to substantiate this product, has substantiated a number of other scam Homemark products. A complaint against Dr Abrahams has been laid with the Health Professions Council of South Africa (HPCSA) – the regulatory authority Read the rest

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Nicogel

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Homemark, a company that has previously sold a number of products declared as scams in the USA by the Federal Trade Commission, has launched a new product called Nicogel [no longer listed] onto the South African market. This product claims to be a gel made from natural extract from the stems of Nicotiana spp (Niteshade family of which tobacco is a member). The company claims that by rubbing the gel into your hands, it replaces smoking a cigarette. The product is NOT aimed at helping you stop smoking. The product claims to be “Doctor Recommended”. What a load of bull.

What is the evidence in support of these claims?
Nothing of course!

The product claims to be a concentrate of tobacco and that sufficient amount will be absorbed through the skin of the hands to replace the craving of a normal cigarette. Considering that very few products can physiologically be Read the rest

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