Archive | Homemark

Homemark  Anti-Anxiety  Weighted  Blanket – ARB Ruling

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Posted 09 February 2021

A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.

Here is the ARB ruling

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093  –  Homemark  Anti-Anxiety  Weighted  Blanket  – Dr Harris Steinman

Outcome: Upheld

Date: 15 January 2021

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest

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Consumer Watch: Advertising board takes issue with Weighted Blanket claims

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Posted 20 January 2021

By Georgina Crouth  Jan 18, 2021

Johannesburg – Stress and anxiety wearing you down? Then a weighted or gravity blanket is all you need to count sheep in no time. Because let’s be honest: Who sleeps well during a pandemic?

If you believe the marketing hype around them, weighted blankets are the newest, bestest thing in home treatments for anxiety, PTSD, colic, and even autism. Said to improve the mood as well as calm a restless body and mind, the blankets – weighted with a filling of micro beads – have been selling like hotcakes for years, at a starting price of around R799 each.

Punted as being medically approved, the health care claims suggest deep pressure stimulation helps relax and soothe the body. But the jury’s still out on their efficacy.

Nothing though escapes the sharp eye of consumer activist, Dr Harris Steinman. He

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New advertising authority takes firm stand against quackery

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Posted 14 December 2020

By 

Board says it will rule even on advertising claims by companies that are not members

The Advertising Regulatory Board (ARB) has made it clear that it will rule against companies that make unproven medical claims, even if those companies are not members of the ARB.

ARB is a self-regulating authority, and its members join it voluntarily. There has been an ongoing debate dating back to the ARB’s predecessor, the Advertising Standards Authority (ASA), as to whether it can make rulings about the adverts of non-members.

The ARB replaced the Advertising Standards Authority (ASA) after the latter went into liquidation in 2018.

The ARB has in recent months ruled that members should remove advertisements by three companies claiming the medical efficacy of their products. All three advertisements were broadcast on M-Net during the evening. M-Net is a member of the Read the rest

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Ruling against ads for Homemark products – including detox tea and nail treatment – following complaints

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Posted 07 December 2020

Dec 06, 2020, 10:04 AM
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Homemark Detox Tea: ARB Ruling

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Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1048 – Homemark Detox Tea – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its Remedy Health “Detox Tea”. According to the Complainant, this commercial flighted on M-Net at 22:11 on 23 September 2020, and an extended version thereof is available at https://www.youtube.com/watch?v=NPGnERvZ2Ho.

Description of the Advertising

The television commercial opens with a grey colour tone, showing several people looking tired, irritable, struggling to fit in their pants, rubbing their stomachs and appearing generally lethargic. During these scenes, the voice-over states “Not interested in life anymore? We’re just not full Read the rest

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Homemark Remedy Health Detox Foot Patches: ARB Ruling

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Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1085 – Homemark Remedy Health Detox Foot Patches – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s website advertising promoting its “Remedy Health Detox Foot Patches”. The relevant advertising is accessible via https://homemark.co.za/collections/remedy-health/products/remedy-health-detox-foot-patches.

Description of the Advertising

The advertising notes, inter alia, that “The Remedy Health Detox Pads are used on the feet according to the Chinese tradition of foot reflexology. Detox patches are said to stimulate nerve endings on the bottom of your feet and improving energy flow and resolve circulation to problem areas of the body, clearing toxins build-up and Read the rest

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Homemark Aragan Secret Nail Treatment : ARB Ruling

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Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1075 – Homemark Aragan Secret Nail Treatment  – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its “Aragan Secret Nail Treatment” product. The Complainant saw the commercial on M-Net at 21:10 on 23 September 2020.

Description of the Advertising

The commercial opens with various images of severely damaged and discoloured fingernails and toenails, while the voice-over states:

Ingrown, thick, flaky, brittle, what a nightmare or worse, of embarrassing deformed nails destroying your sanity. Morocco’s best kept secret; Aragan Secret Nail Treatment, is your answer to beautiful and moisturised nails. The legendary Read the rest

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Homemark product might cause instead of fight eczema

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Posted 27 March 2019

19 March 2019 – by Nico Gous

Times Live

A Homemark product which claims to fight nail fungus and eczema might in fact cause eczema.

Dr Harris Steinman complained to the ad watchdog Advertising Regulatory Board (ARB) about Homemark’s Aragan Secret Nail Treatment which claims: “With a low PH level, the formula does not only keep your nails smooth and attractive but also helps fight fungus and eczema.”

Steinman submitted research which showed there is no proof it fights eczema or nail fungus.

“The complainant (Steinman) conducted a literature review of articles relating to the product and could find no evidence of this benefit. Indeed, one article indicated that the active ingredient in the product causes eczema,” ARB said.

“The advertiser (Homemark) has chosen not to respond to the complaint. This places the directorate (ARB) in a position that it is forced to accept the

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Homemark Aragon Oil – ARB Ruling

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Posted 13 March 2019

Homemark received numerous ASA rulings against the claims being made for this product, but continues to dupe consumers by running adverts making claims that are not true. An advert was seen on DSTV where false claims were being made, as before the previous ASA rulings, and a complaint was laid with the ARB which has superseded the ASA.

Homemark did not bother to response. The National Consumer Commission, being a toothless watchdog, will not get involved. You the consumer, are screwed if you already purchased this product.

Decision of the ADVERTISING REGULATORY BOARD
Complainant                  Dr Harris Steinman
Advertiser                     Homemark (Pty) Ltd
Consumer/Competitor    Consumer
File reference                Homemark Aragon Oil – Dr Harris Steinman

Outcome                       Upheld
Date                              13 March 2019

The Directorate of the Advertising Regulatory Board has been called upon to consider a complaint lodged by Dr Steinman against the website advertising for Homemark’s Aragan Secret Nail Read the rest

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The detox scam

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Posted 05 January 2017

An excellent article published on Science Based Medicine explaining why ‘detoxing’ is a scam.

It seems about once a year we remind our readers that detox is a scam. The basic idea is that modern life results in the accumulation of “toxins” in your body, and every now and then you should have a tune up by flushing those toxins out. The specific toxins are never mentioned. There is also no basic science reason or clinical evidence to support the notion that the methods recommended actually remove any specific toxins from the body.

The term “detox,” however, has been hijacked for clever marketing of worthless products and treatments. Like much of what happens under the umbrella of so-called alternative medicine, a successful marketing slogan is more important than science or evidence. “Detox” is now frequently attached to many dubious treatments as a handwaving explanation for

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