Archive | Bio-Strath

Bio-Strath – a nutritional supplement or a medicine?

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Posted 30 May 2013

This is an ASA ruling that is difficult to fully read or understand. In essence, Prof Roy Jobson originally appealed an ASA Directorate decision to not rule on the description of Bio-Strath as “a herbal wholefood supplement”. He asserted this description was misleading because, given the medicinal claims Bio-Strath was making, it is a medicine within the definition of “medicine” as defined in the Medicines and Related Substances Act and therefore may not be described as a “herbal wholefood supplement”. Prof Jobson therefore appealed the decision to not rule on this. Bio-Strath then stated that they would change the description to “daily nutritional supplement” and suggested that that would meet Prof Jobson’s concerns and there would be no need to “waste the appeal committee’s time.” The appeal was referred to the Advertising Standards Committee, who ruled that it was acceptable to refer to the product as Read the rest

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Biostrath – ASA appeal

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Posted 27 August 2012

This is a somewhat complex ASA decision. The ASA had previously ruled that, inter alia, that the Biostrath’s claims made in relation to Attention Deficit Disorder / ADHD and “Immune Defence/Influenza” were unsubstantiated. The ASA ruled further that it could not consider the status of the product in respect of the reference to “wholefood herbal supplement”. The consumer complainant lodged an appeal against this ruling. In response to the notice of appeal Biostrath submitted that it would amend the packaging of Bio-strath and remove reference to “wholefood herbal supplement”. 

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Bio-Strath – ASA ruling

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Posted 11 March 2012

Prof Jobson lodged a consumer complaint against the Bio-Strath's website advertising (www.sanatural.co.za/bio-strath and www.bio-strath.co.za) which contained the following claims:

“Bio-Strath may be taken to: • Counteract exhaustion, fatigue and exam stress • Build resistance to colds and infections • Speed up recovery in convalescence • Improve general well-being and concentration • Provide stamina for intensive work, study and sport • Cope with stresses and strains of modern living • Regulate digestion • Assist in overcoming skin complaints • Strengthen the nervous system • Combat physical and mental tiredness and nervous tension • Restore health and vitality to adults and children • Restore body vitamins where deficiency has been caused by antibiotic therapy.”

On the page dealing with “Children” it refers to “The effects of a food supplement in the behaviour of children with attention deficit disorder (ADD/ADHD) (Pädiatrie, January 1/2006)” and briefly highlights the Read the rest

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