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Formule Naturelle Milk Thistle – ASA ruling

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Posted 20 February 2013

A consumer laid a complaint against a Facebook page promoting the respondent’s “FORMULA Naturelle” Milk Thistle product. The page lists the historic use and purported benefits of Milk Thistle as a natural remedy for, inter alia, “… liver and gallbladder disorders …”

The complainant submitted that the advertising lists Silybum marianum as an ingredient. This is a schedule 3 substance, making it illegal for the respondent to be advertising this product to persons other than medical practitioners.

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