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Erex – ASA ruling

Posted 30 March 2014

This is an old ASA ruling. Erex is a product that claims to assist men by making them “Hard and healthy …naturally” and to benefit and “boost your sex life…”.  A complaint was laid with the ASA in 2007 against these claims and Erex were not able to prove that they are possible, yet Dischem still continues to sell this product today. Now that is  a long life for a scam!

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