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ConcenTrace – ASA ruling

Posted 1 October 2013

TraceMineralsBottleA consumer lodged a consumer complaint against a print advertisement for the respondent’s “ConcenTrace Ionic Mineral Drops” that appeared in the Cape Times on 25 June 2013 which claimed it ” . . will help improve the pH balance in your body, give a boost to your body’s immune system and maintain healthy energy levels by providing your body’s electrical system the minerals it needs.

The consumer argued that there is no evidence that this is possible or true. The company were unable to supply evidence in support of their claims.

[In fact, viewing their website, it is a perfect example of pseudoscience – including the nonsense of  Live Blood Analysis]

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