Posted 1 October 2013
|A consumer lodged a consumer complaint against a print advertisement for the respondent’s “ConcenTrace Ionic Mineral Drops” that appeared in the Cape Times on 25 June 2013 which claimed it ” . . will help improve the pH balance in your body, give a boost to your body’s immune system and maintain healthy energy levels by providing your body’s electrical system the minerals it needs.”|
The consumer argued that there is no evidence that this is possible or true. The company were unable to supply evidence in support of their claims.
[In fact, viewing their website, it is a perfect example of pseudoscience – including the nonsense of Live Blood Analysis]
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