Posted 18 November 2020
- For the second time since 2018, Herbex’s weight loss claims have been dismissed.
- The offending advert for the Ultraslim range promised to “balance blood sugar” and “prevent belly fat”.
- After scrutinising the product’s ingredients, the Advertising Regulatory Board ruled that claims made were not supported by scientific evidence.
- Herbex, once again, refused to cooperate with the adjudication process.
There is no scientific evidence to support claims made by Herbex that its Ultraslim product range balances blood sugar levels, prevents belly fat or increases the metabolism.
This is the latest ruling by the Advertising Regulatory Board (ARB) in response to a complaint laid by consumer activist and medical doctor, Harris Steinman. Herbex, represented by D M Fialkov Attorneys, refused to cooperate with the ARB process and argued that the regulatory body had no jurisdiction