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“Adaptogen” marketing debunked

Posted 19 June 2024

Yale University clinical neurologist Steven Novella, M.D., has noted the term “adaptogen” used in marketing some dietary supplements is vaguely defined and “just another marketing buzzword for snake oil products.” Claims made for adaptogens are akin to meaningless “structure-function” claims tolerated under the Dietary Supplement Health and Health Education Act (DSHEA) such as ”boosting the immune system,” “increasing energy,” and “supporting a positive outlook.” Novella calls adaptogens “the same con with a new label.”

Reference: Novella S. What are “adaptogens”? Science-Based Medicine, June 5, 2024

Source: Consumer Health Digest #24-24, June 16, 2024

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