Posted 5 July 2011
The Sugar Association (SASA) laid a breach complaint with the ASA against Solal arguing that Solal continued to make claims for their “Naturally Sweet” and “Stevia Sweet” products, which had claimed among other, "[F]or a long time it has been known that a diet high in sugar can cause weight-gain, diabetes and sugar-shock (tiredness about 1 hour after eating or drinking something sweet)”.
SASA argued that a Google search found these documents on the Solal website. However Solal argued that the documents had been removed and that the links referenced were probably "cached" documents – which were no longer accessible. The ASA concurred, after also not being able to find documents at the URLs submitted, and dismissed the breach complaint.… Read the rest