Categories

Homemark admits its zappers’ lights don’t kill mozzies

Posted 08 March 2024

By Georgina Crouth

Daily Maverick

The company, which has been hauled before the advertising authorities repeatedly for false advertising, says zappers lure mozzies into a trap, which then kills them. But UV light alone doesn’t work.

Ever bought a UV-light mosquito zapper and wondered why it wasn’t zapping dead legions of the little buggers?Chris van Eeden is likely to be one of many consumers duped into buying the devices to kill mosquitoes. Peaved because his didn’t work, he took his complaint about a Homemark television advertisement for a “killer” electric mosquito USB lamp – that is claimed to electrocute the flying parasites – to the Advertising Regulatory Board (ARB).

The 30-second advert describes the device as a USB-powered mosquito killer that is “chemical-free and safe for loved ones and pets”.

“The energy-efficient ultraviolet light helps to lure the mosquitoes and other flying pests closer to the

Read the rest

Homemark Remedy Health Detox Foot Pads – ARB Ruling

Posted 04 April 2023

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against a Homemark television commercial promoting the Remedy Health Detox Foot Pads.

In fact, Homemark has been marketing this scam product for years, and keep on re-advertising the same product using the same TV advert. Shame on Homemark, shame on DSTV Multichoice for accepting the advert in spite of previous ASA and ARB rulings.

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Bernhardt Meyer
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 2513 – Homemark Remedy Health Detox Pads –Meyer
Outcome: Upheld

Date: 24 March 2023

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against a Homemark television commercial promoting the Remedy Health Detox Foot Pads. The commercial was flighted on the Kynet Channel 144 on Dstv on the 2nd of February 2023.… Read the rest

Homemark Igia Fat Blaster – ARB Ruling

Posted 07 September 2022

Homemark makes the following claims for this product:

  • “blasts away unwanted fat, smooth and softens the appearance of orange peel skin, and improves circulation”;
  • The name “Fat Blaster”;
  • “improved circulation and daily massage is proven to assist with the reduction of cellulite and orange peel skin”.

A complainant argued that these claims are false and highly unlikely. He is unable to find any evidence that this device, or a similar device, is able to satisfy the claims being made. Therefore, without evidence, the claims are unproven and will dupe the ordinary consumer into purchasing a likely useless product.

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 2117 – Homemark Igia Fat Blaster – Dr Harris Steinman
Outcome: Upheld

Date: 2 September 2022

The Directorate of the Advertising Regulatory Board has been called upon to consider a … Read the rest

Homemark Milex Jump Start Juicer – ARB ruling

Posted 10 May 2022

This product claims in a Carte Blanche advert that it would allow users to “Lose the weight you’ve always wanted to lose, in only seven short days, without ever stepping foot in a gym …” It adds that this “… Jump Start seven-day programme is super-fast weight loss to flush out stored toxins, and once you remove these toxins the fat is released from your body in a quick, yet safe manner”. It also features the following “Before” and “After” photos of people purported to have lost weight using this programme.

The Complainant submitted that there is insufficient evidence to support reliance on juice- based diets, that research from trusted sources have linked liquid diets to an increased risk of eating disorders and health complications, and that people should only undertake liquid based diets under close medical supervision.

The Complainant added that there was no evidence … Read the rest

Homemark  Anti-Anxiety  Weighted  Blanket – ARB Ruling

Posted 09 February 2021

A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.

Here is the ARB ruling

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093  –  Homemark  Anti-Anxiety  Weighted  Blanket  – Dr Harris Steinman

Outcome: Upheld

Date: 15 January 2021

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest

Ruling against ads for Homemark products – including detox tea and nail treatment – following complaints

Posted 07 December 2020

Dec 06, 2020, 10:04 AM
Read the rest

Homemark Detox Tea: ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1048 – Homemark Detox Tea – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its Remedy Health “Detox Tea”. According to the Complainant, this commercial flighted on M-Net at 22:11 on 23 September 2020, and an extended version thereof is available at https://www.youtube.com/watch?v=NPGnERvZ2Ho.

Description of the Advertising

The television commercial opens with a grey colour tone, showing several people looking tired, irritable, struggling to fit in their pants, rubbing their stomachs and appearing generally lethargic. During these scenes, the voice-over states “Not interested in life anymore? We’re just not full Read the rest

Homemark Remedy Health Detox Foot Patches: ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1085 – Homemark Remedy Health Detox Foot Patches – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s website advertising promoting its “Remedy Health Detox Foot Patches”. The relevant advertising is accessible via https://homemark.co.za/collections/remedy-health/products/remedy-health-detox-foot-patches.

Description of the Advertising

The advertising notes, inter alia, that “The Remedy Health Detox Pads are used on the feet according to the Chinese tradition of foot reflexology. Detox patches are said to stimulate nerve endings on the bottom of your feet and improving energy flow and resolve circulation to problem areas of the body, clearing toxins build-up and Read the rest

Homemark Aragan Secret Nail Treatment : ARB Ruling

Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1075 – Homemark Aragan Secret Nail Treatment  – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s television commercial promoting its “Aragan Secret Nail Treatment” product. The Complainant saw the commercial on M-Net at 21:10 on 23 September 2020.

Description of the Advertising

The commercial opens with various images of severely damaged and discoloured fingernails and toenails, while the voice-over states:

Ingrown, thick, flaky, brittle, what a nightmare or worse, of embarrassing deformed nails destroying your sanity. Morocco’s best kept secret; Aragan Secret Nail Treatment, is your answer to beautiful and moisturised nails. The legendary Read the rest

Homemark product might cause instead of fight eczema

Posted 27 March 2019

19 March 2019 – by Nico Gous

Times Live

A Homemark product which claims to fight nail fungus and eczema might in fact cause eczema.

Dr Harris Steinman complained to the ad watchdog Advertising Regulatory Board (ARB) about Homemark’s Aragan Secret Nail Treatment which claims: “With a low PH level, the formula does not only keep your nails smooth and attractive but also helps fight fungus and eczema.”

Steinman submitted research which showed there is no proof it fights eczema or nail fungus.

“The complainant (Steinman) conducted a literature review of articles relating to the product and could find no evidence of this benefit. Indeed, one article indicated that the active ingredient in the product causes eczema,” ARB said.

“The advertiser (Homemark) has chosen not to respond to the complaint. This places the directorate (ARB) in a position that it is forced to accept the

Read the rest