‘Designer Water’ and Alkaline water – pure scam

Posted 27 May 2022

Modern snake-oil sellers have a sciency-sounding shtick about them, but ‘alkaline’ or ‘ionised’ water is a swindle.

Adverts for a fancy water brand called Designer Water are all over Facebook. My local gym sells it. The ads circulate on WhatsApp groups. There is a multi-level marketing scheme for it, à la Herbalife, Avon, Amway, and Tupperware.

Its differentiator is that it is ‘ionised’ to be ‘alkaline’, with a claimed pH of 10. For this, you can expect to pay two to three times as much as you’d pay for regular filtered water in a bottle.

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Homemark Milex Jump Start Juicer – ARB ruling

Posted 10 May 2022

This product claims in a Carte Blanche advert that it would allow users to “Lose the weight you’ve always wanted to lose, in only seven short days, without ever stepping foot in a gym …” It adds that this “… Jump Start seven-day programme is super-fast weight loss to flush out stored toxins, and once you remove these toxins the fat is released from your body in a quick, yet safe manner”. It also features the following “Before” and “After” photos of people purported to have lost weight using this programme.

The Complainant submitted that there is insufficient evidence to support reliance on juice- based diets, that research from trusted sources have linked liquid diets to an increased risk of eating disorders and health complications, and that people should only undertake liquid based diets under close medical supervision.

The Complainant added that there was no evidence … Read the rest