Erex – ASA ruling

Posted 30 March 2014

This is an old ASA ruling. Erex is a product that claims to assist men by making them “Hard and healthy …naturally” and to benefit and “boost your sex life…”.  A complaint was laid with the ASA in 2007 against these claims and Erex were not able to prove that they are possible, yet Dischem still continues to sell this product today. Now that is  a long life for a scam!

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Weight-Loss Products – Hoodia

Posted 25 March 2015

Jasmine and Chris Grindlay of Slimbetti have been promoting their Hoodia Gel scam product in South Africa and simply ignoring ASA rulings. Other countries have had similar problems although in many this scam has disappeared off the market.

I have recently come across this article titled “The Controversial Advertising case: Weight-Loss Product— Hoodia” – “Marketing advertising and public policy” published December 19, 2011.

The article makes the point:

“Hoodia was one of the weight loss products that was advertised as a natural and effective remedy by Nutraceuticals International and Stella Labs. Nutraceuticals International and Stella Labs are the suppliers of the ingredient Hoodia gordonii (hoodia), and they claim that consumers are able to lose weight and suppress appetites by using hoodia, which is found in Southern Africa. However, the Federal Trade Commission (FTC), as a significant regulatory agency in preventing unfair methods of competition and unfair Read the rest

The portrayal of slimness through design

Posted 25 March 2014

This research article, titled “The portrayal of slimness through design : an analysis of a misleading weight loss advertisement : research article” written by Rudi De Lange, Tshwane University of Technology, was published in the South African Journal of Art History (2013;28(2):72-84. 

The abstract reads:

The portrayal of the ultra-thin ideal model in the media contributes to body discontent amongst some viewers of the intended target groups. This in its turn may lead to excessive weight concerns and so create a vulnerable group that is primed for commercial exploitation. Advertising designers exploit this vulnerable population through the use of visceral imagery and text in misleading weight loss advertisements in order to better market their products. The ultra-thin models used in weight loss advertisements act as strong emotional cues and enable advertisers to influence even wary consumers to respond to these cues. This case study Read the rest

Live Blood Analysis quack sentenced

Posted 24 March 2014

This UK article (March 20, 2014) reports on Live Blood Analysis quack Errol Denton who was handed a £19,000* court bill.

The Ilford Recorder reported:

Denton, who did not attend court and was not represented, was ordered to pay a total of £19,101 in fines and prosecution costs at Westminster Magistrates Court.

He was found guilty of nine offences after a trial, a rare prosecution under The Cancer Act 1939, which prohibits advertisements offering to treat or to cure cancer.

Errol Denton also featured prominently in the UK ASA ruling: “ASA Adjudication on Live Blood Test”

[note note_color=”#f6fdde” radius=”4″]CamCheck posts related to Live Blood Analysis

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Live Blood Analysis? It doesn’t work

Posted 13 March 2014

Edzard Ernst is professor of complementary medicine at the Peninsula medical school at the universities of Exeter and Plymouth. In this article published in The Guardian in 2005, Prof Ernst points out that the claims are nonsense, i.e., this test is no more than a scam. In fact, this is not new – the claims being made for this test in 2014 were rubbished as far back as 1980s!

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ALCAT – Dr John Pridgeon: An overview

Posted 10 March 2014

Dr John Pridgeon is a general medical practitioner in Gaborone, Botswana.

If you have arrived at this page, it may be for you were searching for more information regarding him, the ALCAT, or for his allegations on his website. Here he makes the following claims:

“The best allergy test on the market, in my opinion, is the ALCAT Test for food and chemical intolerances.”

This is his opinion but consider this: the ALCAT has been around more than 2 decades the the number of research articles published on the benefits of this test are almost absent bar a few abstracts submitted to congresses. Contrast this with the IgE test, which has had over 20,000 articles published showing its benefits (or lack of). Simply: the consensus of allergy and intolerance health professionals is that the test just does not work.

“While the ALCAT Test is not Read the rest

Simply Slim nonsense

Posted 12 February 2010

Here is part of one of the Simply Slim advertisements that have appeared in many media throughout the country. The slogan reads Simplifying Slimming Naturally. Paradoxically however several allegations have been made that it is not a natural product but contains a registered medicine.

Simply Slim epitomises the mess that has developed in the complementary and alternative medicines (CAMs) market in the absence of adequate regulatory oversight in South Africa. It was announced that the Medicines Control Council had ruled on 27 January 2010 that sales of the product should be suspended because of health risk concerns. It’s ironic then that a half-page advertorial in the Sunday Times of 31 December, 2010, in defence of the product and claiming that all the existing regulatory requirements had been adhered to, was published. (The MCC’s directive to Simply Slim was made on 2 February, 2010 and Simply Read the rest

Albe Geldenhuys of USN, a master scam artist?

Posted 9 March 2014

USN was founded in South Africa by Albe Geldenhuys. Meet a great salesman – and also one of South Africa’s biggest scam artists.

Why are we making such a bold claim?

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Antagolin, ASA agrees, no evidence it works!

Posted 07 March 2014

Dr Goldstein lodged a consumer complaint against a Medical Nutritional Institute’s television commercial promoting Antagolin. The commercial features a very overweight female in underwear, stating “I don’t want to look like this anymore. What is happening to my body? Why can’t I lose weight?” A male voice-over the states “You may be suffering from insulin resistance. Measure your waist. Females measuring more than 88cm may have insulin resistance. Antagolin combats insulin resistance and will help you to lose weight effectively. Antagolin, developed by the Medical Nutritional Institute”.

The complainant submitted, in essence, that there is no evidence that the product with its ingredient mix has any benefits as made in the claims. She explained that the ingredients listed for the product have been scarcely researched, and are potentially toxic. The dosage used in the product is also well below what was researched.

The Medical Nutritional Institute’s Read the rest

Arcadia Home Shopping Seduire Spray / Virago Sex Booster

Posted 07 March 2014

Dr de Lange lodged a consumer complaint against Arcadia Home Shopping Séduire pheromone spray and Virago Sex Booster adverts which claimed “Regain your sexual attraction”, and included, inter alia, the following claims: “Séduire Spray contains pheromones that are scientifically developed to trigger the same reaction from the opposite sex than natural pheromones”; “When you spray it on, the opposite sex will notice you more easily and will instantly be more attracted to you”; “When you become sexually aroused your body produces more of this hormone and this triggers a response from the opposite sex by increasing their attraction towards you”; “The Virago Sex Booster consisting of mood enhancer capsules (suitable for men and women) increases sexual arousal and intensifies orgasms.”

The complainant argued that the advertising makes unsubstantiated claims as there is no scientific evidence that human pheromones are able to produce the effects as claimed Read the rest