Compounding Pharmacy of SA – ASA ruling

Posted 24 April 2013

A consumer lodged a consumer complaint against the respondent’s print advertisement regarding bioidentical hormones appearing in Solal’s Health Intelligence Magazine during 2012. Ms Allana Moskovitz of Health Intelligence Magazine claimed that this particular advertisement was published in error. Huh? Really?

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Cardioflow Pomegrante – ASA ruling

Posted 24 April 2013

The Fountainhead sells a number of scam/unsubstantiated products. One of these is Cardioflow Pomegranate. This product makes a number of claims which have never been shown to be true. In fact, the USA Federal Commission has fined companies in the USA for making similar claims. In this complaint, a consumer argued that the company was in breach of a previous ruling. The ASA disagreed. A new complaint has been laid against the new claims. See the argument against the claims below this ruling.

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Magnesium Inflama Spray – ASA ruling

Posted 18 April 2013

Platinum Lifestyle Products continues to scam consumers with a range of scam products, including Magnesium Inflama Spray. In this complaint, a consumer argued that this company continues to make false claims for this product without being able to prove the claims were true as required in a previous ASA ruling. The ASA agreed, the claims were still being made without any proof that they were valid. How do we know this product is a scam? Simply: there is no physiological way that adequate amounts of magnesium or the ingredients in this product will be absorbed through the skin, and secondly, treating the conditions listed with magnesium has zip evidence of benefiting. Purely thumb-suck nonsense.

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Rychol – ASA ruling

Posted 17 April 2013

Rychol claims to reduce cholesterol. Pharmachoice laid a complaint against this claim with the ASA. The ASA ruled against the claims. Rychol appealed and asked a retired professor, Professor Van Gelder, to substantiate the claims for the product. Reading his report, he appears to NOT unequivocally support the claims, but then says that he evaluated the data that the company itself supplied, and therefore that the claims for Rychol are true. It is unfathomable that any scientist would accept unpublished, non-peer-reviewed data at face value of a company selling a product, and claiming that the data will suffice!

We have evaluated the evidence on studies for the individual ingredients, some combined with other ingredients used in Rychol, and simply they do not add up. For example, Rychol uses berberine at 60-120 mg per day (Cholesterol levels above 5 : take 2 tablets per day; Read the rest

Herbex Appetite Control Tablets – No proof!

Posted 09 April 2003

We have argued that most if not all Herbex products cannot substantiate the claims being made for them. Indeed, we have argued that in most cases, the evidence argues AGAINST the claims being made for the products. In fact, is there evidence that some or most Herbex products are simply “scam” products?

We argue that testimonials promoting these products are in fact evidence simply of individuals sticking to diets and not as a result of the Herbex product per se; and attributing the benefit of the diet to the Herbex product. There is not a single study (proof) demonstrating that the great majority of Herbex products have any efficacy at all.

Complaints against Herbex products have been laid with the ASA previously. Herbex convinced the ASA that Dr RC Sandell was a “credible expert”. Based on Dr Sandell’s support that the products work (no more than Read the rest

Health Inc Integrated Wellness Centre – ASA ruling

Posted 08 April 2013

Dr Cornelia Botha and Dr Tanith Davidson, trading as the Health Inc Integrated Wellness Centre,  are homeopaths who among other, support the measuring of IgG antibodies as an accurate predictor of allergens to which allergic individuals may be allergic to – in spite of overwhelming evidence that it does not. Does this reflect on their expertise? In this instance, they promoted the ImuPro IgG testing product, a product whose claims have had numerous adverse ASA rulings.

A consumer laid a complaint against the claims being made for ImuPro on the Health Inc website. The ASA agreed and ruled against the claims being made for the test. 

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Miracle Magnesium scam – ASA ruling

Posted 07 April 2013

Miracle Magnesium / Platinum Lifestyle Products / Bodydetox continues to scam consumers, in spite of ASA rulings. Here the ASA rules again against this major scam.

See also this posting regarding the owner of the company, Marcelle du Plessis, and how some of the products are made in unsterile and unacceptable conditions [opens in new window]

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USN Phedra-Cut LipoXT product – ASA ruling

Posted 7 April 2013

 A consumer laid a complaint against a range of claims being made for USN Phedra-Cut LipoXT. The ASA weighed up the evidence in support of the claims and found it to be insufficient, and ruled against USN concluding: USN has to “[R]efrain from using the advertisement and claims again in future unless new substantiation has been submitted and accepted by means of a new Directorate ruling (refer Clause 4.1.7 of Section II of the Code).”

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Jobson’s reply to CANSA’s 30 responses

Posted 4 April 2013

The Cancer Association of South Africa (CANSA) has given their “Smart Choice” Seal of Recognition to the product Omega Caro-E. CANSA claims not to “endorse products, but ‘awards its’ Seal to certain products”. This is disingenuous for this is after all, still a form of endorsement. And, as they demonstrate on their website, they are given the authority to do so by the Department of Health.

CANSA invited media and health professionals to a launch of their awarding of the “Smart Choice” Seal of Recognition to Omega Caro-E. The invitation stated that the product “can assist with reducing the risk of cancer and other noncommunicable diseases like diabetes and heart disease.” Prof Roy Jobson (Pharmacology, Rhodes University) wrote a letter to the CEO of CANSA, Ms Janse van Rensburg, asking for evidence that these claims were supported by scientific evidence, Read the rest