Supashape – No proof

Posted 16 November 2012

Dr de Lange lodged a consumer complaint against a Supashape print advertisement promoting Diet Whey Meal Replacement. The advertisement appeared in the June edition of Fitness magazine.  The complainant submitted that, among other, that the advertisement was in contravention of Appendix E, or that it does not inform the consumer that the product is only effective when used as part of or in conjunction with a kilojoule restricted diet, that the substantiation for the efficacy claims does not relate to the product at issue, and that the advertising is attempting to mislead people by using scientific footnotes and references, and omitting the fact that the trial relied on was an exercise-induced trial. 

The ASA asked the company to submit proof that their product works. They were unable to.

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Solal Flu Bacteris – ASA ruling

Posted 15 November 2012

A consumer lodged a complaint against the Solal’s advertisement appearing in the 15th edition of the 2012 Health Intelligence Magazine (HI mag). The advertisement is headed “Flu bacteria is linked to chronic fatigue, allergies and immune system disorders”.

The complainant argued that the advertisement is inaccurate in suggesting that flu is caused by bacteria. 

Influenza is caused by viruses, and not bacteria, and antibiotics do not treat viruses. (One would have expected the doctors and pharmacists at Solal and the editorial advisory board of HI mag (a ‘masked’ Solal publication) to have a better knowledge of science)

 The ASA ruled against Solal.

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Solal 24 in 1 Super Fruit & Veg Drink

Posted 15 November 2012

A complaint was laid with the ASA against this product.  In essence, the complainant argued that this advertisement is highly misleading and that certain claims cannot be substantiated.  The complaint stated, among other that … ” is misleading, because the Solal product does not contain the full repertoire of fruit and vegetables, but simply some of the constituents which survive the processing method, and are derived from extracts of fruit and vegetables. There is no evidence that the product contains all the beneficial constituents that are naturally occurring in fruit and vegetables without the sugar. He added that the product, for example, contains no fibre.” 

The ASA ruled in favour of the complainant requiring Solal to remove the misleading claims.

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Solal “Burnout” – ASA ruling

Posted 15 November 2012 

A complainant was submitted to the ASA that an advertisement creates an impression that the product “BurnoutTM” will boost energy, fight exhaustion and fatigue and enhance brain function. The consumer explained that “The advert offers no product-specific evidence for the claims made. The claims have little scientific evidence and require substantiation …”

The ASA ruled that: ” Given the requirements for clear and concise grounds in the Code, and in keeping with the approach followed in . . ” a previous ASA ruling, ” . . the Directorate has to decline to rule on the merits of this matter at this time, based on the complaint at hand.”

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Ultimate Brain Fuel – ASA ruling

Posted 15 November 2012

A consumer laid a complaint with the ASA against this  product that claims to, among other, to “maximise overall brain health, function and longevity. It nourishes, protects and energises the brain, assists with fighting stress and fatigue, while also improving memory, mental awareness, clarity, focus and concentration”. 

As Ultima was unable to support their claims with any evidence, they have been ordered to remove the offending claims. 

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Many health apps are based on flimsy science at best

Posted 14 November 2012 

Many health apps are based on flimsy science at best, and they often do not work

By Rochelle Sharpe | New England Center for Investigative Reporting

When the iTunes store began offering apps that used cellphone light to cure acne, federal investigators knew that hucksters had found a new spot in cyberspace.

“We realized this could be a medium for mischief,” said James Prunty, a Federal Trade Commission attorney who helped pursue the government’s only cases against health-app developers last year, shutting down two acne apps.

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Quantum Xrroid Interface System (QXCI), EPFX, or SCIO

Posted 12 November 2012

“Another device in this category, known alternately as the Quantum Xrroid Interface System (QXCI), EPFX, or SCIO, is said to balance the body’s “bio-energetic forces.” Neither the existence of such forces nor an ability to manipulate them has been documented scientifically. The creator of this device fled to Hungary after being indicted on charges of fraud in the United States but still sells his machine internationally from abroad. In 2008, the FDA banned importation of the device, although it is still used by US practitioners and is purchased by patients in North America.[31] The American Cancer Society strongly cautions cancer patients against using such devices for treatment.[32]”

Cancer Quackery: The Persistent Popularity of Useless, Irrational ‘Alternative’ Treatments 
 By Barrie R. Cassileth, MS, PhD1, IIan R. Yarett, BA 1,2 
ONCOLOGY. Vol. 26 No. 8

1 Integrative Medicine Service, Memorial Sloan-Kettering Cancer Center, New York, New YorkRead the rest

Solal’s Prostate Protection Formula

Posted 8 November 2012

This article, written by Prof. Roy Jobson, was published on the Mail & Guardian’s blog, Thoughtleader.

As it relates to a CAM product, it is being reproduced here.

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Glomail Celltone – ASA ruling

Posted 8 November 2012

On the 3rd November 2011 a complaint was laid with the ASA against the claims being made for this product. It has taken a year for the ASA to consider the complaint, Glomail’s response, and to make a ruling.

In essence the consumer complained that there is no peer-reviewed evidence to confirm that the claims for this product as a whole, or for the individual ingredients, are true, and therefore that this product is misleading consumers. The ASA agreed.

Interestingly, many complaints against the effectiveness of this product has been received by CamCheck.

Update 15 January 2013:
A good reason why the claims for Celltone are probably false – read here (opens in separate window/tab)

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“Dangerous substance hidden in Kangmei”

Posted 06 November 2012

Gevaarlike middel skuil in Kangmei (“Dangerous substance hidden in Kangmei”)

2012-11-04 21:19

Antoinette Pienaar 

Oorgewig mense wat die “kruie”-verslankingsmiddel Kangmei drink, kry dalk onwetend voorskrifmedisyne in wat gevaarlik is vir mense met hart- en ander gesondheidsprobleme. 

Dié Chinese middel word deur honderde agente en webwerwe verkoop as “100% natuurlik”, maar toetse wat Beeld en ’n Kaapse dokter daarop laat doen het, toon dit bevat sibutramien. 

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