Absurdity of Oscillococcinum: ASA FAC ruling

Posted 19 September 2012

This is a story of money, of failure of appropriate interpretation of evidence, of a legal process trumping facts. This is a story of consumers being screwed.

This is not a story of whether homeopathy works or does not work – it is about whether evidence and proof is less strong than personal opinion, and of whether “experts” can be believed or even trusted.

This is a story of whether a “belief” should be superseded by the accumulation of evidence and facts that contradicts that belief, and how strongly a commercial company will fight back to keep making money even if the product is actually useless.


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Vogel’s Multiforce Alkaline Powder – still no proof that it works

Posted 13 September 2012

The ASA previously ruled that this product’s claims made in an advertisement headed “Feeling acidic?” and stating, inter alia, “A body with a constantly raised acidic level can become ill”. It then continues to state, “A. Vogel Multiforce Alkaline Powder contains calcium, magnesium and potassium and includes Vitamin C in its whole form as an antioxidant to help protect the body against the associated damaging effects of oxidative stress caused by a high dietary acid load…”  was not substantiated and in breach of the ASA regulations, and therefore unproven and could not be made. The company supplied new substantiation from Dr Davie van Velden.

However the complainant argued that the substantiation was still insufficient and the claims for the product therefore still unproven. The ASA agreed.

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Solal’s Melatonin Slow Release

Posted 13 September 2012

Does Solal’s Melatonin Slow release, Herbal Sleep and Magnesium Glycinate work?

A consumer did not think so – laying a complaint with the Advertising Standards Authority arguing that the claims for these products are exaggerated or unproven.

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Testosterone marketing

Posted 12 September 2012 

Testosterone marketing frenzy draws skepticism


“Are you falling asleep after dinner?”
“Do you have a decrease in libido?”
“Have you noticed a recent deterioration in your ability to play sports?”
“It could be Low-T.”

Welcome to the latest big marketing push by U.S. drug companies. In this case, it’s a web page for Abbott Laboratories’ Androgel, a billion-dollar selling testosterone gel used by millions of American men struggling with the symptoms of growing older that are associated with low testosterone, such as poor sex drive, weight gain and fatigue.

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