Bodytrim – no proof of efficacy

Posted 31 August 2012

A consumer lodged a consumer complaint against Topline Innovations’ print advertising that appeared in the Health Intelligence magazine, promoting its Bodytrim system. The advertising shows the picture of a lady in a white two piece swim suit. It is headed “MELT BODY FAT & flabby skin fast”.

In essence, the complainant submitted that he was unable to find any reputable research that proved the claims made for this product. He noted that the advertising only uses Australian testimonials (which in themselves are not regarded as substantiation), and that there may well be no evidence of efficacy for the South African population. The complainant also referred to a ruling made by the ASA in the UK against this system on the basis that the claims made were not substantiated. The ASA concurred.

Read the rest

Biostrath – ASA appeal

Posted 27 August 2012

This is a somewhat complex ASA decision. The ASA had previously ruled that, inter alia, that the Biostrath’s claims made in relation to Attention Deficit Disorder / ADHD and “Immune Defence/Influenza” were unsubstantiated. The ASA ruled further that it could not consider the status of the product in respect of the reference to “wholefood herbal supplement”. The consumer complainant lodged an appeal against this ruling. In response to the notice of appeal Biostrath submitted that it would amend the packaging of Bio-strath and remove reference to “wholefood herbal supplement”. 

Read the rest

Body2Tone Weight Loss Plan – ASA Breach

Posted 21 August 2012

In June 2012, the ASA ruled that the Body2Tone’s efficacy claims were unsubstantiated and in breach of Clause 4.1 of Section II of the Code.  Body2Tone was instructed to withdraw the claims and the reference to “Dr” with immediate effect within the deadlines stipulated. A consumer complained to the ASA that the  Body2Tone’s website remained unchanged in spite of the ASA’s ruling. This appeared to be an obvious flagrant breach of the ASA ruling. The ASA concurred.

Read the rest

Homemark Slim Coffee

Posted 21 August 2012

Was Homemark still selling Slim Coffee in spite of ASA rulings? I say yes, Homemark says no.

Read the rest

Power Balance SA – ASA ruling

Posted 20 August 2012

This is an old ASA ruling which I somehow missed posting.

Australia’s Competition and Consumer Commission asked the company distributing Power Balance in Australia for evidence to support the claims being made for the product, and if no evidence is available, to refund consumers their money. The manufactures stated:  “We admit that there is no credible scientific evidence that supports our claims”.

In South Africa, the response was a little different. Consumers laid a complaint with the South African ASA. The CEO of the local company claimed in a newspaper report and the response to the ASA the following:

“The efficacy of holographic bracelets need not be proved scientifically, because they make no scientific-up claims”. CEO of Proformance Technologies
“Because efficacy has not been proved does not mean that it has no efficacy or that efficacy cannot be proved at some point in the future.”
Read the rest

Nycomed-Dona – does it work?

Posted 16 August 2012

A consumer laid a complaint against print advertisements promoting Nycomed’s “DONA” range of products formulated to treat osteoarthritis (OA). The advertisements appeared in the Sunday Times during March 2012. The complainant submitted that “… based on current scientific evidence, it is impossible to make such a definitive statement about reduction of pain, inflammation and swelling”. He added that “None of the evidence supplied supports the claim that Glucosamine Sulphate will ‘prevent further progression of OA’.”  

The ASA agreed feeling that the evidence was insufficient. 

Read the rest

Ionic Colloidal Silver

Posted 16 August 2012

Has this product lied to consumers by claiming to be registered with the Medicines Control Council (MCC)? If they lied, can you believe the claims for the product? Answer: No, they are not registered with the MCC.

Read the rest

Rubedo: ASA Breach ruling

Posted 16 August 2012

A consumer laid a complaint with the ASA arguing that Rubedo was still making claims that their product can result in weight loss, when their is no evidence that it does, and contrary to the previous ASA ruling which found that there was no evidence that the product has any efficacy.

Read the rest

F*ck Off Fat pills – Update

Posted 14 August 2012

I have previously posted something on this scam product  

I received an email from Steven Price promoting this product for weight-loss. I requested confirmation that he was not an agent or distributor for this product. He has not responded. But in his email, he pointed out that the ingredients of this product is a “proprietary blend on it the ingredients the capsules got caffeine, green tea extracts, gaurana, L-tyrosine, yohimbe bark extract, vitamin B3 and vitamin B6 in it 1 capsule consists of 600mg.”

Firstly, there is no evidence  that this product is no more than a scam. Secondly, if this product does contain yohimbe bark extract, this is serious: Yohimbe bark extract is banned in South Africa for it has a high risk of adverse reactions. Avoid. Resellers and distributors can be prosecuted.

More on Yohimbe bark:

IMG-20131003-00299 IMG-20131003-00301 IMG-20131003-00303


Read the rest

Vital Anti-Ageing Blueberry and Pine Bark Extract

Posted 08 August 2012

A consumer lodged a consumer complaint against the Vital’s’s print advertisement appearing in the “Rooi Rose” magazine, promoting its Anti-Ageing Blueberry and Pine Bark Extract. The advertisement is headed “Jeugdige vel in ‘n japtrap” (Youthful skin in a flash) and also contains an image of the product’s packaging with the claims “Vital ANTI AGEING…” and “FOR YOUTHFUL RADIANCE”. The complainant submitted that the name of the product and the claims made on its packaging are misleading and unsubstantiated as they imply that it is possible to acquire such result, whereas there is no evidence that such results are humanly possible. The complainant made the point that not even the research found on the Natural Medicines Comprehensive Database supports the claims made. The ASA agreed, the evidence was too thin.

Read the rest